17 Aug 2020

18 Helpful Tips to Create Billboard Designs for Successful Branding of Your Business

It is important to discuss billboard designs as they continue to be one of the major components of modern-day advertising for all types of companies and organizations. They are used as a tool to connect with new potential customers on a daily basis, at all hours of the day.  

Designing a billboard is all about visual storytelling.

Effective billboard designs grab the attention and create a memorable impression on a viewer’s mind, leaving them to think about the ad after they have driven by the billboard.

Now, given the fact that the same set of consumers take the same routes to commute each day, working strategically on the design of your brand’s billboard becomes all the more important as it will add a great depth to the billboard advertising campaign.

Considering all these factors, we decided to come up with this list of 18 important tips that will help you in creating effective billboard designs for your brand’s advertising.

1.Simplicity is the key: The most effective messages are always the most simple

2.Ensure large text size: Creating effective billboard designs is mainly about making them read. It is only after legibility has been mastered that creativity can follow.

3.Use bold fonts (possibly non-serif):  Your goal is for people to read your message from as far away as possible. Bold, straight fonts work best.

4.Keep it to the point: Use short simple words with quick and easy comprehension. Try and keep the word limit to 7 or under.

5.Be wise with the color: Stick to RGB color scheme only. Try and imitate your brand colors on the billboard design.

6.Try to avoid plain white background: Whitespaces are good for graphic designs but, not so much for billboard designs. In fact, use the blank space and make your fonts, image, and logo bigger.

7.Keep the contrast higher: High color contrast is the key to good readability. Adding contrast and saturation is important to make sure your billboard pops.

8.Pick minimal graphics: Pick one image that resonates with the advertisement message and make it large to use it in the design; instead of using multiple small images or graphics or icons.  

9.Having a CTA is an absolute must: Ensure the end objective of designing the billboard is not missing.

10.Include your logo: The logo may not be as big as the graphic image or text copy on the billboard but, is equally important to be added in the design.

11.Try to make it interactive: Create a copy that highlights the pain points of the consumers by asking questions.

12.Add humor to your copy: Use wordplay in your design copy to make it funny. Adding humor to your design can help make it memorable.

13.Localize the message: Know where your billboard is being placed, and play with a local icon for a copy. It can be a local figure, landmark, or stat. 

14.Use durable material to print: Your billboard may have to endure extreme weather conditions. So ensure that you are not busy replacing broken ads every quarter.

15.Include your contact details: People don’t have enough time to write down a phone number while driving, so stick to words. A funny or eye-catching photo and a catchy email address, a hashtag, or website, makes the perfect billboard.

16.Research the location: You need to check if there’s any construction happening in the foreseeable future that could obstruct the view of your billboard. 

17.Hire a professional to do it for you: Outsourcing your graphic design services to an expert agency avoids design pitfalls that could hurt conversions from your ad – or worse, hurt the reputation of your business.

18.Create a story: The average person who sees your billboard needs a reason to take action. Give it to them.

To conclude…

Follow these important tips to create effective billboard designs for the successful branding of your business. If you are looking for professional help with your designs, no need to look any further. Simply send us an email at support@graphicszoo.com