5 Crucial Website Design Changes You Can Make To Amplify Holiday Sales

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by Graphicszoo 15+ days ago 5 mins read

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Jingle bells, jingle bells

jingle all the way

Oh, what fun it is to ride

in a one horse open sleigh

HEY!

Ho! Ho! Ho!

Oh yes! You know what we are talking about; right?!

It’s that time of the year again. The time to feel the holiday vibes. The time to feel festive with Christmas and New Year.

2020 has, inarguably, been a rather traumatizing year with the COVID-19 pandemic impacting the lives of millions across the world.

And, so, it makes this year’s holiday season all the more important and crucial, especially, for consumers; because, you know, nothing brings more happiness than a nice, holiday shopping!

So, whether you are an e-commerce business or any brand that largely operates online, it’s time to lure in customers to visit your website by giving it a holiday makeover.

Today, in this article, we’ll discuss how online brands can amplify their holiday sales by making 5 simple, yet, crucial changes to their website design.    

Induce a festive vibe to the UI

holiday web design

Now, when we talk about adding a festive vibe to your website’s overall UI (user interface) we don’t mean simply putting a Santa hat on your logo design.

There’s a lot more that you can do to your website’s UI design to give it a festive feel.

For instance, you can begin with altering some of the basic elements of your website homepage design; such as, 

  • The background
  • The banners
  • The promo images
  • The logo Icons, etc.

Apart from this, you can add a creative and decorative slider that highlights your special festive offers or any new product that has been recently launched.

Sliders are a great tool to attract website visitors and engage them on your website for a longer time period.  

Be Interactive

holiday web design

Once you are done with working on the UI of your website, it’s time to align your website’s UX design according to the festive season.

And, one of the first things that you can do to make it engaging is by working on your communication channel with your website visitors.

Using a live chat box is a great option to execute this step effectively.

Having a live chatting option with the support team, while making a purchase, improves the overall shopping experience as well as the probability of conversion. 

Apart from this, you need to ensure that the content you have put on your website pages is relevant.

Often, marketers tend to go overboard with the overall messaging on the website. But, the fact of the matter is that something as simple as a “Happy Holiday” or “Merry Christmas” can work just fine.

Highlight your CTAs

The Call–To–Action buttons are the stepping stones on your website that help customers reach the end goal; purchase!

CTAs are one of the most underrated elements in a website design and, honestly, require a lot more attention than they ever seem to get.

So, you need to make sure to optimize your CTAs to gain the highest transactions during the festive season.

Some effective steps that you can take to highlight your CTA buttons and improve your ROI are; 

  • Emphasize categories of importance.
  • Use bold colors.
  • Ensure the secondary color is contrasting to the primary one.
  • Create urgencies on sale offers by instilling the FOMO effect.
  • Be specific with CTA copy.

You can, also, use a decorative countdown button for special discount offers or purchase deals to get the attention of your website visitors.

Decorate your marketing

Now, all the above tactics to amplify your holiday sales would only work when you receive traffic on your website. And, for that, you need to prepare creative marketing designs in the first place; that will lure in the audience to your website.

Email marketing, for instance, is a highly recommended channel to attract customers to your website and inform them about your special holiday sales.

Did you know, 43% of marketing experts say that email is a very important channel to generate additional sales during the Christmas period?

Email affects at least 10% of the total holiday sales.

Make sure you are strategizing your email campaigns effectively for the holiday season by using targeted emails (as per segments).

Another important thing to ensure your marketing efforts give better results for the holiday season is creating dedicated landing pages.

Check out this article to know more abouthow to create high conversion landing page designs.

Creating holiday-specific landing pages on your website can help improve the overall customer experience and the probability of conversion.

holiday design

So, be it your social media pages, email campaigns, or any other promotional marketing post, all should redirect the customers to a dedicated specific page that has relevant content only.  

Be responsive and adapt

It is needless to say (but, we’ll say it anyway!) that when you decorate your website design for the holiday season, it needs to be responsive and adaptive as well.

It is highly likely that the majority of the customers will browse your website from their mobile phones.

And, all your efforts would go in vain if they don’t get a seamless experience of exploring your website on their phones.

Therefore, it is important for you to make sure that all your website content and graphics are optimized for all screen sizes.

To conclude…

Christmas and New Year holiday time is a huge opportunity, especially, for small businesses to make an impact and create a brand name at the same time.

However, it is also important that before going all guns blazing with your revamped website design, you have prepared well to handle the overload of traffic rush.

  • Make sure you have enough inventories to handle the boost in orders.
  • Your staff is prepared to work harder and more efficiently.
  • Your website doesn’t slow down due to heavy traffic or graphics on the page.

So, what are you waiting for then? Get started with these crucial website design changes to amplify your holiday sales.

If you need professional help with this, you can always write to us at support@graphicszoo.com. 

Our team of highly experienced and enthusiastic designers will be happy to make your brand shine out this holiday season.

You better watch out

You better not cry

You better not pout

I'm telling you why

Santa Claus is coming to town

GraphicsZoo wishes you a Merry Christmas and a Prosperous New Year!