The profession of a disc jockey (DJ) has always been pretty underrated for many years.
However, with the DJ business establishing itself as a prominent part of the entire music industry, it is now being considered as one of the most lucrative business portfolios.
In fact, according to a survey report, the entire DJ console market, which includes products such as mixers, controllers, media players, turntables, etc., is poised to grow by $111.48mn during 2020-2024.
However, with the increasing popularity of professional DJs, the market has also become pretty competitive. Now, it’s not that easy or simple for someone to start a DJ business and gain popularity overnight.
Now, it requires a solid marketing strategy and planning even for professional DJs to create a unique brand name and identity for themselves. And, of course, no brownie points in guessing what is it that helps the most in creating a unique brand identity.
Yes! It’s graphic design.
There are plenty of examples in front of us that prove the importance of graphic design in creating a memorable brand.
Be it legends like Tiesto, Armin Van Buuren, David Guetta, etc., or latest sensations such as Marshmello, Chainsmokers, Steve Aoki, etc. Professional business designs have helped all these DJ artists to create a unique brand identity for themselves.
So, if you too are a beats enthusiast looking to start a full-throttle DJ business (or already have one but haven’t been able to take it to a substantial level), this blog is your key to success.
In this article, today, we’ll discuss some of the basic design tips that all you potential DJ business owners can take note of.
When creating a business design plan for your DJ business, one of the very first things that you should be working on is your business logo design.
A logo is the face of your brand and will be used as the primary tool for all your marketing materials; as well as campaigns.
Be it your website, business card, promotional materials (flyers, show tickets, banner ads, etc.), merchandise, etc. Your logo will be the tool that will represent your DJ business.
And, therefore, it is important to make it unique yet relatable. It cannot be a contemporary logo design with flashy icons and dark colors just because you are into techno music.
Your logo design must reflect your brand’s personality and the kind of music that you really create.
In such digital times, it is understandable that you may not think of creating business cards for your DJ business in the first place. But if you’ll do some research and check out the latest business card statistics, you’d know just how important this marketing tool is for your DJ business.
A business card is worth more than just a piece of paper that carries your business name and address. It carries a perception about your business and your brand, and if not designed well, can tarnish your brand’s image.
Business cards have always been an important part of professional networking and will continue to do so.
Imagine you doing a show where some very influential gathering is present and one of them gets impressed with your music and wants to hire you for a huge gig. How would they be able to contact you?
Now, of course, it is easy to simply provide your contact number or, if you are lucky, you can get the other party’s business card. But, imagine if you had your own business card that you could hand over to the interested party. The kind of impression that would leave is unparallel.
Here’s a detailed article on the importance of having a professional business card that you should definitely read.
Well, talking of establishing a business in today’s digital space how can we not talk about one of the most influential digital marketing pillars; social media.
However, simply creating a Facebook profile, an Instagram page, or a YouTube channel will not going to help your new DJ business. You need to ensure that your social media pages are well-targeted with their designs as well.
Be it the thumbnails of your videos or banner ads used for event promotions, every content shared on social media will establish an image of your DJ business in the minds of your target audience.
Every business, today, needs to have a well-designed website; even a professional DJ.
Having a professional DJ website where potential clients can read testimonials and check out your song list will go a long way in getting you booked. Whether you're an up-and-coming club artist, or a long-time pro looking to get online, a website is a must-have in this digital age.
The best DJ websites are well-organized, with a funky vibe.
In the content area, including a few sentences introducing yourself in a text and image feature, and a music player with a few of your best tracks.
If you’re actively trying to book gigs, use a call-to-action in your template header to get people clicking on your booking page. You can also promote a new release this way.
If you have events to promote, place your upcoming dates in the homepage content area as well.
Hire professionals to manage your business designs
And finally, but equally important, tip when starting a new DJ business is to outsource graphic design services to a professional agency.
Getting services from a professional team of designers help your business get a unique identity and brand image. Additionally, you get ample time on your hands to focus on other aspects of your business that you have experience with; such as working on your new album, etc.
Looking to start a new DJ business but not sure how to go about it. Start with this design guide and take the road ahead. Alternatively, you can get creative support from our team at GraphicsZoo.
We have helped hundreds of new business owners get a unique brand identity and create a name for themselves.
Contact us at firstname.lastname@example.org