Imagine dedicating hours of your time and resources for several weeks (or maybe months) to create a website design with expectations of improving your business, only to see a month-on-month increasing bounce rate.
Sounds demotivating and downright frustrating; isn’t it?!
Well, that’s a result of not customizing your website design in order to make it customer-friendly and professional looking.
The website is the online representative of your business where you expect your target audience to visit, understand your brand, engage, and eventually convert into loyal customers.
Firstly, it takes a lot to get the targeted traffic to your website.
Social media marketing, email marketing, content marketing, SEO, paid marketing, and a lot more is done to make sure genuine customers visit your website.
But, it breaks the morale to find that, while these audiences do visit your landing page from various sources, not a lot of them stick around for long; some return almost immediately.
And, the main culprit for this disengagement is the lack of elements available on your website that could potentially hold your customers for a longer period of time on your website.
Wondering what these elements are?
Well, that’s precisely what we’ll be discussing today in this article.
With extensive experience in creating custom website designs for small and medium businesses from different industries, we have come up with a list of 10 things which the customers visiting your website (especially for the first time) would expect to see first.
PS: These elements are not in any particular order and carry equal importance irrespective of their occurrence in the list.
Imagine you are looking for a nursery in your neighborhood for your terrace garden. You find a lot of options on the Google search page because of the keyword you used while searching; ‘Nursery’.
But, the website you chose to explore actually turned out to be a nursery school for kids.
Well, that’s precisely what any customer would feel when they visit a website that is not relevant to their search query.
While you can use all the tactics to optimize your site to become searchable, it all will eventually be of no use if you are not getting the correct audience traffic hitting your website.
Relevancy is one of the very first things that not only the customer visiting your website looks for but, also is something that will help hold them on your website for longer.
One of the basic rules of effective web design is the ease of navigation. If the customers find it difficult to explore the important pages of your website, they may not stay on the website for long.
Additionally having a simple navigation setup for your website helps in leading the customers to the conversion stage sooner. You don’t want them to get lost on your website.
When a visitor lands on your website, they like to experience the ease of accessibility of every kind of information they are looking for.
Talking about the ease of information accessibility, it is important that all the information is legible and comprehensible.
Customers landing on your website see how clearly you have assembled all your content throughout the website.
The typography you choose for your website design plays a key role in ensuring the overall content legibility.
The aesthetics of your business website can be considered as the base of the overall design of your website. It comes under the UI (User Interface) design part of your website design plan.
Visitors landing on your website notice the overall visual aesthetics of the website and if they find it cluttered or unevenly scattered, they won’t stick around and might hit the back button sooner than expected.
Try not to make overwhelming use of colors, CTAs, banner ad pop-ups, H1/H2 tags, graphics, etc.
Depending upon the type of your business, you have to make sure that your website follows a relevant design theme. If it requires a minimalistic design approach, don’t go all out with a bold and loud design structure just for the sake of following the trends.
Use enough whitespace throughout your website design and keep a balance between the text and graphic content.
Check out these important web design do’s and don’ts for more information.
One of the main pillars of any relationship is trust. And, so when visitor lands on to your website they, certainly, want to see if they can trust your brand or not.
So, you need to ensure that your credibility is established in the eyes of the customers as soon as they arrive on your website.
A very solid and recommended way to do that is by placing a testimonial/reviews carousel on your homepage (which is the usual entry page of your website).
You can, additionally, put several other kinds of trust elements on your website landing page to establish credibility, such as;
-Industry recognition and awards, etc.
Several market studies and surveys have shown that the page load speed of a website is one of the main concerns for the consumers.
Close to 60% of surveyed customers said that they would leave a website if takes more than 3 seconds to load.
That figure says it all!
So, it is imperative that you make sure your website is not only searchable but, loads faster in order to keep your audience engaged.
Here is a list of 30 interesting web design statistics you should read.
Now, this is something that goes without saying.
If you want your website (and business overall) to succeed in the digital world, you need to create a mobile-friendly website; no questions asked!
With over 70% of internet users, globally, using their mobile phones to visit a website, it is important that your website is responsive in nature.
Creating a mobile responsive website improves the experience of your customers for engaging with your website. It, also, adds to the credibility factor.
Believe it or not but, the visitors to your website do want to see if you have a presence on social media platforms (at least the few major ones) or not.
You don’t necessarily have to be present everywhere. But, it’s always good to be present on some of the major players, such as; Facebook, Instagram, LinkedIn, and Twitter.
This becomes all the more important if your target audience is teenagers and young adults; who make for the majority of social media users globally.
One of the first things that visitors to your website would like to see is the information about your brand.
-Who are you?
-What do you do?
-When did you start?
-Who all are in the leadership?
-How many clients have you served so far? Etc.
These are some very important things that a potential customer would like to understand through your website before making the decision to become a loyal customer.
So, you made all the efforts to get visitors to your website and made sure the navigation pattern leads them to the conversion page.
But, what if the customers want to contact you before they make the final decision? Where should they call you? Do you have an email where they can connect with your support team? Is there a contact form provided on your website?
A survey says that 64% of the visitors on a website want to see the company’s contact information, and 44% of the visitors will leave a website if there’s no contact information or phone number available.
So, these were 10 things which customers would want to see first when they land on your website. If you have been wondering why your website is not reaping you the ROI that you have been expecting, maybe it’s time to check for these elements in your website design.
And if found missing, it’s time to get back on the thinking board and start with a new plan to correct the website design mistakes.
You can, also, take professional help from the team of expert designers at GraphicsZoo. Simply send us an email with your requirements at firstname.lastname@example.org and one of our design experts will get in touch.