Graphic design is one of the most influential tools which, when used efficiently and strategically, can give a solid boost to the brand identity of a business.
Well, to understand the benefits of graphic design in branding and why it is important to your business, continue reading this article.
But, let’s first understand the basic definitions of the two terms in the discussion here.
In the most general form, branding is the process of providing a unique identity to a business and its product and services.
A brand name is said to be established for a business when the target consumers are aware of its product and/or services and can easily identify them through their name, logo, image, colors, and any other feature which distinguishes it from the competitors.
There can be several products with similar functionality and features; solving a common consumer problem. However, a brand has its own unique identity and cannot be copied; whatsoever.
In simple terms, graphic designing is the ability and the art of creating visual content for brand communication and messaging. These visuals can be as simple as a business logo, or as complex as web page designs.
Companies make use of graphic designing to create content for the successful branding of their business.
These branding materials include
- Website designs
- Logo designs
- Social media designs
- Business card designs
- Banner Ad designs
- Print designs
Good graphic designs help creating a great first impression for a company and, eventually, grab the required attention of the target consumers. And, we all know that first impression is always crucial.
It is clear from the above discussed definitions of ‘branding’ and ‘graphic design’ that the two always go hand in hand.
Visual aesthetics are crucial to successful branding, and professional graphic designing is the core of visual aesthetics.
This establishes the fact that graphic design has got a huge role to play for the successful branding of any business type.
Here we discuss some of the most prominent ways in which graphic design helps in branding;
When a new business enters the market that is already overwhelmed with fierce competition, it requires a well-strategized approach to make space for itself.
Applying professional graphic designs in the form of custom logos, business card designs or, any other form of marketing designs helps in making a solid introduction for the business.
For example, let’s say you are a new FMCG player in the industry, looking to launch your juice brand in the market which is already occupied by several big players.
Now, in order for your juice brand to get noticed by the consumers when they check the shelves of a convenient store, you need to ensure that it is able to grab their attention.
This can be done through the packaging design of your product.
The colors used for the product packaging, the fonts used on the label, and the visibility of your brand’s logo will decide whether your product is worth getting the user’s attention or not.
The same is applied for established brands that are planning to launch a new product; even if they are already an established brand name. Of course, it is easier for them to get the introduction as they already have a loyal consumer base.
The base of successful branding is “trust”.
A business turns into a successful brand only when it has able to create a unique consumer base for itself who is loyal to the brand.
Even if the consumer base is not as wide as some of the competitors, the point is to have buyers who trust the brand for what it is and will remain loyal.
Applying professionally designed graphics help in achieving that trust and credibility.
This factor directly or indirectly supports the previous two points we discussed.
Well, with consistency in the marketing designs, a business can make it easier for the consumers to recognize it anywhere.
Be it on social media, through the website, mobile app, or outdoor banner ad; with consistent graphic designs, it creates a solid top-of-the-mind-recall value.
Professional graphic design is important for any business to create a brand name for itself. And considering all the business processes that a business owner has to deal with, especially, in the earlier days of the establishment, outsourcing graphic design services is a great way to help build a brand identity.
If you are looking for professional on-demand graphic design to make a brand name for your business, simply send us an email at firstname.lastname@example.org and let us take it from there.