Did you know? “Roughly 40% of visitors will stop browsing a website if the layout is unattractive.”
A website is the most important asset for any business to communicate, target, and attract customers. It is the basic point of sale for businesses on the digital platform, where most of the purchasing (or at least decision making) is done in today’s time.
Therefore, it is needless to say how important website design is for any business that’s looking to create a brand name for itself.
Here are some very important website design Dos and Don’ts that every business, small or big, must comply with.
To create a high converting website design, do;
Keep a consistent interface
The success of website design is measured through how effectively one has worked on the UI/UX design. As the name suggests, UI (User Interface) is what a user to the website would see as the pages of the website.
Universally, it takes not more than 7-8 seconds for a regular user to make a decision about the quality of a website. So, if the UI design of a website is not appropriate or is inconsistent throughout, it is highly likely to lose every user who visits the website; every time.
Keep the navigation simple
Converting a new customer is a three-part battle, and getting a user on to the website from different channels is winning just the first part of that battle.
The second part, which is arguably the most crucial part, is to make them stay on the website and explore the brand products and services.
The website navigation plays a key role in this battle.
If the user is not able to find what they are looking for, easily, they may soon leave the website and explore the competition.
Create easy-to-understand content
Content is the king! And there is a very strong reason behind the popularity of this idiom.
The core messaging of a brand is communicated through finely drafted content used on the website. It should be legible, relatable, and relevant.
Even if you have designed your website beautifully, the conversion may not happen unless good quality content is provided to the users.
Remember; good website design is a balanced combination of great design and great content.
Keep the audience in mind
Who is the website design meant for?
Of course! The target audience.
The entire point of designing a custom website is to make it suitable for a specific set of audience. It is, therefore, imperative to ensure everything aligns with the interest of the targeted audience.
The color palette, the typography, the messaging, etc. everything should be as per the interest of the target audience.
Make your design responsive
A staggering 70% of internet users, worldwide, do it from their smartphones and tablets. This clearly proves that if a business is not creating a responsive website design, it’s lacking miles behind the competitors.
Statistics show that, on average, 7 out of every 10 users return to a mobile-friendly website.
Test the design before making it live (and even after that)
Well, let’s be honest here!
Nobody, and nothing, in this world, is perfect. Not even, self-proclaimed, well-designed website.
There are always a few changes that are required to be put in place which come to light only when the website is used in real-time.
Once the design of the website is complete, it is always advised to let a few internal users go through it and assess the overall look and feel (or the UI/UX) of it.
And, on the basis of the feedback, make the relevant changes before putting it out for the target audience to access it.
The process of updating and customizing website design would continue even after it is set live, so keep a check on that; regularly.
In addition to these website design Dos, you should also ensure that you don’t;
Use heavy files on your website
There’s nothing more frustrating for a website user than to wait for the webpage to open.
Using heavy image files and graphics (Gifs, videos, animations, etc.) in website design, extensively increases the page loading time of the website.
And, the more time a website page takes to load, the more are the chances of your user to leave the website.
So, always customize your images and graphics before putting them on the design. Don’t use them as it is.
Use too many font types
Using several different font styles in a website design can be a tempting affair. However, not only does that makes your design confusing but, also creates a distraction and can get really annoying for the readers.
Professional designers advise a maximum application of three different typefaces for a design.
Use too many colors
Just like the fonts, using too many different color shades throughout a website design can make it work against the brand.
Every color has a specific emotional significance attached to it. So, when several different colors are applied in one design, it tends to convey a convoluted mix of feelings and emotions.
Such a design would not help connect with any type of audience.
So, follow a specific color palette that resonates around the target audience.
Overwhelm the website with ad pop-ups
Another very frustrating way of distraction that several website owners are tempted to apply in the design is the use of pop-ups.
Sure, everyone wants to take full advantage of winning the first battle of conversion by showing as many product and service promotions as long as the user is on the website. However, this can very well lead the users to actually leave the website sooner.
Use too many stock images
Using stock images generously throughout the website can prove to be very daunting for a brand’s image.
The simple reason behind this is the commonality of such stock images being used overwhelmingly by several different websites.
So, in an attempt to create a human connection with the audience, brands may lose out on credibility by using too many generic photos of people.
A website is the digital representation of a business setup. Irrespective of how big or small the business is, the opinion that a website visitor creates for a company is largely based on the overall design of the website.
Follow these website design Dos and Don’ts to avoid falling into any design trap that may lead your brand into the abyss.
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