A website is an online face of your business and plays a significant role in creating the first impression of your company. Research done by Stanford University shows that almost 75% of people seeking services rely on website design to determine its credibility. Therefore, if the last time you updated the features on your website was more than a year ago, then it is the time to give it a facelift or a redesign.
Web design trends are changing every day and what worked a few years ago may no longer be functional today. The availability of the internet and advancements in technology has contributed to the increased competition in businesses. Therefore, having an easy to use, attractive, and responsive website should be your number one priority if you intend to remain at the top of your game. Most people do not understand why they need a website redesign, but this blog will give you all the compelling reasons for a facelift. Some of these reasons include:
Every business owner looks forward to appearing on the first page of search engines. A good ranking on Google is not only good for your business but also exposes you to a large online client base. Another thing to keep in mind is that Google updates its algorithms occasionally. Google takes into account various factors such as structure and ease in navigation during rankings, so a redesigned site might rank highly on the search engines. Therefore, being up to date with the current changes is essential if you want to remain competitive in the designing industry.
Have you ever opened a web page that took forever to load? If your answer is yes, then you understand how irritating and frustrating it is to load a site for about 3 minutes. A website that takes forever to load raises suspicions from the visitors. Remember building trust and credibility of your company takes longer than it would take to destroy. Therefore, if your website is lagging behind, then it is time to redesign.
Statistics show that a high percentage of people use smartphones to visit various sites as opposed to earlier days when desktops dominated the industry. This means that people would have a problem accessing your website through their smartphones if you updated it a few years ago. Mobile phone users are now using their gadgets to get information from any location. Therefore, you could be losing valuable leads and customers to your competitors if your website is not mobile optimized.
Website designs are changing every day. This means that the older designs may not have the features present in the current trends. If you own a sales website, you may consider adding features such as “discounts” and “Buy here” to give your buyers a smooth buying experience. You only have a few minutes to impress anyone visiting your site, so you should consider reorganizing your homepage to include relevant and attention-grabbing content.
How will a client trust you to deliver a service if your website does not look appealing? If you open your homepage and things look out of place, then you should consider redesigning. Remember a website appearance determines the number of visitors and their length of stay on your site. If your website looks outdated, then it is time for a revamp.
Website redesigning may appear insignificant, but it is one of the powerful online drivers for your company. Most companies have experienced a great difference in sales by making a revamp of their sales. Hiring a professional designer for your site guarantees a smooth experience and can get you a higher ranking on search engines such as Google and Bing among others. We are ready to help with your redesigning as well as improving the look and structure of your site. Call us today.