The core objective for creating a website is to provide your existing and potential customers a platform to interact and engage with your brand.
It is, therefore, imperative for businesses to ensure that the overall design of the website is attractive enough to make the visitors stay and learn more about your products and services.
More often than not, businesses – especially the small business owners and startups – don’t really pay heed to the UI/UX design of their website, and they simply work around with a free WordPress template.
And, in doing so, they lose out on a ton of potential customers over a period of time.
Thankfully, it doesn’t take much to make your website design stand out. All you need is some quick and simple changes to your web design in order to make it attractive.
What are these changes?! Let’s find out!
Note: This list is not sequenced on a priority basis and each step carries equal importance.
Work on the menu icons
Providing ease of navigation to your website visitors is one of the primary requirements to ensure a high level of user experience.
Often overlooked due to their tiny size, icons play a huge role in defining a good website design.
Of course, you can use the traditional icons for your menu items; however, using customized icons on your web pages can play the role of a game-changer.
Here’s a detailed article on the role of icons in creating great UX design for a website.
Update the color scheme
Speaking of making a web design attractive cannot simply exclude the color scheme.
Of course, the main play here is to stick to your brand colors. However, it can really work in your favor to include some new colors or shades of your brand colors into your design.
This doesn’t simply help attract new customers but, also can surprise your existing customers who frequently visit your website.
Also, updating your color scheme doesn’t really mean that you go ahead and do a complete color overhaul of your website design. Rather, make changes to a few but important elements of your webpage; such as anchor links, headers, backgrounds, etc.
Use a fitted typography
Another principle element of professional graphic design is typography.
One may not see it playing a significant role in ensuring a great user experience but, that’s precisely why it makes this list of design changes to make a website more attractive.
Now, what we mean by "fitted typography" is basically the use of well-styled texts so that it fits well with your website. Do not shy away from using large typefaces as they can actually be a great way to make your website content more comprehensible.
You can go through a few pages and update these styles in 10-15 minutes.
Promote social sharing
We are living in the digital age, and to not give importance to social networking sites will only put you decades behind your competitors.
Embedding social sharing buttons of some of the most popular social networking platforms such as, Facebook, Twitter, Instagram, LinkedIn, Reddit, Pinterest, etc. can help massively in promoting your website and expand your audience outreach.
Now, in order to make the user experience better, you can place these social sharing buttons in such places that they do not block any important piece of content.
Often you’d see these buttons follow the readers while scrolling down the page. That’s one way of doing it.
Filter out extra content
A very simple web design change that many website owners tend to neglect is the density of content on their websites.
Of course, your SEO guy would tell you to fill your web pages with loads of content to make them more searchable. However, if you do a simple audit of the interest of your audience and quick market research you’d find that some of the most popular websites have limited copy and impactful visuals.
It’s simple! Too much copy will overwhelm your customers.
Ensuring enough whitespace throughout your website design is as important as any other aspect of an effective website design.
Highlight user benefits
One thing that many website owners tend to do with their website content is, making it boast of their achievements and greatness. Instead, what could work in favor is showcasing the benefits a customer can expect from their services.
Honestly, no one is visiting your website to read how old or great your firm has been. They are there to find answers to their queries and solutions to their problems.
Show your website visitors HOW your services can benefit them rather than WHAT these services are.
Use responsive images
It has been established in several of our previous articles that creating a mobile-friendly website is highly crucial today. And, therefore, optimizing the images used in your website design is also crucial.
It can really hurt the performance and attractiveness of your web page design if you keep the images set at fixed widths.
You don’t really have to do a complete design overhaul for your website to become more attractive; unless it’s become outdated and can really use a do-over. These quick and minor web design changes can go a long way in making your website more attractive and give a fresh look.
If you need help with your website design or any other graphic design service, we can help. Get in touch with us at firstname.lastname@example.org today to know more.