Bounce rate is one of the essential parameters that help in determining the performance of a business website page or a landing page design. It defines the experience that users get when they interact with a business website or landing page.
Now, a high bounce rate is not a rare scenario and, in fact, is one of the most common conversion killers. If the majority of your users are abandoning your website on the first page, then you don’t have a chance to convert them into subscribers or customers.
So, today, we’ll be sharing with you some very crucial UX design tips that will help you improve your website page design and, eventually, improve the bounce rate on your website pages.
But, first, let’s understand what bounce rate is.
Bounce rate is a metric used to analyze your web traffic, and it emphasizes the percentage of visitors that leave your website without checking out any of your other pages. In other words, the percentage of visitors visiting only one page on your website in a single session and exits your website is the bounce rate.
A higher bounce rate indicates that you were not able to convince the user to stay and act on your call-to-action (i.e buy your product).
A visitor can bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window/tab, typing a new URL, or due to a session time out.
Now, that you understand what bounce rate is and how it can impact your website’s performance, here are some quick fixes that you can work on with regard to the UX design of your website to improve the bounce rate.
Update your content
If you have a decently old website, it is highly likely that there are solutions and answers to someone’s problems that are outdated. You have to update the content in such a way that it talks about the problems in the current situation and offers solutions to those problems.
Keep the paragraphs short
People don’t have time to go through long-form information to find a solution to their problems. They need quick fixes. So, in order to improve your website bounce rate, try to write shorter sentences and concise pieces of content to retain the attention of your audience. It is a good practice to write your paragraphs with 3-4 lines.
Provide language translation
The internet allows global reach for your content; irrespective of where your target audience resides.
So, as soon as you start posting content online, it can be accessed by people worldwide. Therefore, it is highly advised to provide language translation options for your website content in order to make it inclusive.
Ensure site search option is visible
Provide a search bar on your website (especially if yours is an eCommerce website) so that people can search for what they want and find them easily. Also, make sure the search results are consistent and accurate.
Identify and reduce all broken links
Broken links are a greater threat to damaging your website’s user experience. You can take advantage of webmaster tools such as crawl error report and other similar third-party tools to identify the broken links and fix them. Fixing these issues will cumulatively result in a reduced bounce rate.
Make external links open in a new window
If you are linking to other pages of your website from your landing page, make them open in a new tab.
This does several helpful things. First, it keeps your landing page open longer, meaning that if someone exits to the new tab, they're still on the original page – so they can still see the messaging.
Second, it provides a more continuous, less disruptive experience, as they can continue reading your landing page before switching to the new tab. This reduces the bounce rate.
Nobody likes to wait. And nobody is as impatient as the average internet surfer who wants information to be at their fingertips immediately and without delay. The longer your page takes to load, the more you are testing your visitors’ patience.
Reduce your website’s load time by optimizing your images and code for the web, and getting rid of any unnecessary heavy scripts, widgets, and plugins.
Provide your users with what they want and what they are looking for. Don’t make them feel stranded on your website. Instead, offer enough support to sort things out for your visitors and ensure a good bounce rate.
If you are looking for professional help with your website’s UX design, we can help. Simply send us your requirements at firstname.lastname@example.org