A business website is the face of the company. It says a lot about your brand to potential consumers when they visit the website.
Consider it as the visiting card of your company for the customers. It should feel good to eyes, must have all the necessary information on it, and must be easy to go through.
And, as we all know, the first impression needs to be an impactful one.
So, today, we’ll discuss some of the key points about the design of your website and what it might be telling your customers about your company.
Alright! So, it is imperative that we begin with the very first thing that the customers visiting your website would be observing. The overall look and appearance of your website!
Ask yourself this. How many times have you spent exploring a badly designed and highly cluttered website? Never; we believe!
Everything about your website, including the typeface, the color scheme, the graphics, and even your business logo, should be designed in a manner that inspires a positive reaction from the visitors.
If your website looks shabby it will communicate two prominent things to the visitors about your company:
- First, visitors may believe that you are no longer in business.
- And, second, the visitors may feel disdained and think, here is a company that has no interest in making an investment into their own website so, there is a good chance that they are not going to be investing in their products and services.
Why would a consumer want to purchase from somebody who is neglecting their own company? You wouldn’t do that either if you get that feeling for a brand.
The next thing which speaks volumes about any website is its ease of accessibility and navigation.
The easier a website is to explore, the better are the chances for consumers to stick around and explore it. Ease of accessibility of your company website can very much prove to be make-or-break for your brand.
If the pages of your website are slow to load or frustrating to navigate, most people aren’t going to take the time to soldier through it. They’re just going to go to a competitor’s website, and hope that it’s better accessible than yours.
Having poor ease of accessibility will tell the customers that your company is not competent enough and does not have skilled resources to manage a proper website.
Doing a regular analysis of the traffic hitting your website will tell you the sources from where your visitors are arriving. This will further tell the reason of their visit.
On the basis of such analysis, make sure that your website is dedicated to navigating them around easily to help them find what they are looking for easily and quickly. You should, therefore, be building your website not based on what is important to you, but what is important to your customers.
So, when we say ‘Awareness’, we are basically focusing on the ‘Branding’ part of your website.
Your website is going to showcase the overall brand of your company. From the first look, people visiting your website will get an indication of the kind of business you do.
You cannot have a highly professional looking website if your business is targeting the youth who are looking to buy sneakers or electronic gadgets. It is, therefore, important to ensure keeping your target audience in mind when designing your website.
What colors you are using, the font types, the graphics, the white space on the page, etc. will play a key role in defining your website’s image in the eyes of the visitors. It will showcase how aware you are as a company about the latest trends in website design and how much of that is getting applied to your website.
Your website is the face of your company and how you present it to your customers will definitely decide what your website says about your company.
We understand that it can consume a lot of time and cost, especially, for most small business and startup owners if they hire a dedicated resource for their website design needs. And, since they most likely aren’t web designers, graphic artists, or copywriters themselves, so making an attempt to designing and managing a website by self can prove to be deteriorating for their brand.
The best solution for this situation is to outsource graphic design services to professional agencies. And, considering the returns you may reap in the longer run, the cost of hiring professionals is well worth the investment.
GraphicsZoo has been helping businesses from across the country in developing accurate website designs that have resulted in the success of their brand. Get in touch with us at firstname.lastname@example.org if you too are looking to outsource your graphic design services.