If we’re talking business, there are many. There are small to large scale businesses for almost all kinds of industries ranging from day-to-day commodities such as food, shampoo, and potable water to more compound products like gadgets, vehicles, and life insurances. Just name it and the list goes on.
The thing is we’re living in such a competitive world that businesses come and go all the time and we don’t even have the slightest idea about it – let alone heard of it. Just like billions of people who would like to be remembered, businesses are in fact a transient entity. However, there are a number of ways on how you can make it stay – both in the ever-changing industry and in the hearts of people. At the end of the day it all really comes down to one thing, either you make it or break it.
The question now is – how do you make a business stay? Well, lucky for you we have prepared one very effective way. Before anything else, let’s examine where you are now, and where you want to be.
What Sets You Apart
First things first, what do you think sets a business apart from others? It’s not really size, sales, or profit. These things help businesses thrive but they don’t create distinction. What really sets a business apart is identity. And unfortunately, not all businesses are successful in generating this particular requirement.
So how do you start creating this so-called identity? Uniqueness, product development, and market knowledge all play a big part but so does priming. In any marketing effort, priming proves to be effective more often than not. It is defined as “ an implicit memory effect in which exposure to a stimulus influences a response to a later stimulus.” It comes in a lot of forms which include online advertisements, images, and wouldn’t you guess –brand logos.
Bridge the Gap
When you see a big, yellow “M” against a red background, you know it is McDonald’s. When you see a big checkmark on a shoe, you know it is Nike. Even that small little “f” inside a blue box you come across with every time you go tinkering about the internet can lead to a behavioral response –a response that might promise a future for your business.
Which brings us to answer the question, why should you opt to invest in a professional logo design? The answer: Identity. And it is not enough to simply have a name. According to an article by starling-design, simply gazing at a logo can affect our subsequent behavior. In other words, a logo is powerful enough to stir up influence over the buying public. And choosing the right one will give you even more advantages.
Ample research has shown strong evidence of how logos can incite and influence consumer decisions. A blog post by PopMatters even quoted that resistance to behavioral branding is futile; we are affected by logos whether we want to be or not. And it is not an easy escape. You might remember having an experience of seeing a new product commercial then suddenly; it keeps popping everywhere so you become curious enough to buy. That’s what makes it powerful. Most of the meddling is done subconsciously and all it takes is repetition and constant exposure to triggers.
Logo designs are made specifically to one identity. You simply cannot copy someone else’s and make it your own. The design, color, shape, and font all play a vital role in making your logo unforgettable so it is better (if not the best) choice to hire a professional instead. Our designers at Graphic Zoo are more than ready to assist you! We are seasoned with experience and have had our own fair share of creating something the public finds appealing and memorable.