10 Things to Keep in Mind for an Extraordinary CBD Branding Design
CBD infused products are getting more and more popular these days, we see it on a number of goods and merchandise across the US. CBD or cannabidiol is the second most common dynamic ingredient of cannabis or marijuana. CBD does not have any hallucinatory effect on its users. It is popularly utilized for pain management, immune issues, and to treat anxiety and depression. On the other hand, THC or tetrahydrocannabinol has the psychotropic component that can get the consumer high. These are the two most active elements of cannabis. It’s important that you know the difference between the two before going into this business. According to WHO (World Health Organization), “In experimental models of abuse liability, CBD appears to have little effect on conditioned place preference or intracranial self-stimulation. In an animal drug discrimination model, CBD failed to substitute for THC. In humans, CBD exhibits no effects indicative of any abuse or dependence potential. CBD has been demonstrated as an effective treatment of epilepsy in several clinical trials, with one pure CBD product (Epidiolex®) currently in Phase III trials. There is also preliminary evidence that CBD may be a useful treatment for several other medical conditions.” With that in mind, you need to be careful in marketing your CBD products. But since the public is now more aware and curious about the benefits of CBD, you can take advantage of the information-hungry society and provide them with valuable insights on this product.
How to Create an Extraordinary CBD Branding Design
Just like any other business, a CBD company must create a unique and original brand that will connect with their customers and grab the attention of its target market. It’s crucial that you relay the correct message to the consumers. Here are the steps on how you can exactly do that.
Identify Your Target Market
Using the information that is readily available to you like your existing customers or data you have researched on, you can identify who your ideal customer will be. The most effective way to reach out to your target market is by creating a persona. You will be able to build a strong marketing strategy that is customized to them. A persona is a fictional depiction of your customer. Give it a name, age, gender, location, social status, family background, job title and even life goals, struggles and more. It’s like creating a character for a novel. For example, your persona is Joan, in her 30s, lives in NY, a career woman, newly married, an executive in their company, she wants to have kids in the future but she’s still busy with her career, competing with men who she thinks always gets the advantage because of their gender. You can see that this could be an actual person and this information can be very powerful because it will give you the ability to send a message that will hit them. The message about gender equality, family values and more.
Create Your Brand Identity
Now that you have your persona and target market, it will be very easy to create your brand identity on what they are interested in. For example, your target market is the career woman in their 30s for your CBD infused beauty products. They are chic, savvy and modern. Your logo design , primary colors, font, and tag line should be in line with those characteristics. Creating your brand identity after identifying your target market is not only easier but also ensures that it will be effective.
Research Other CBD Brands
Competitor audit will not only show you what is trending right now but also identify the dos and don’ts when it comes to CBD branding . You can use what has been effective and improve on what failed or better yet, avoid doing it. You can see what their customers are looking for, what they are complaining about, and what they love about that business. Use this as a guide and implement it in conformity with your company mission and vision.
Determine the Primary Feature Your Brand Offers
Focusing on a primary feature to offer is like niching down, this will result in fewer competitor and more focused marketing. Making a name for your CBD brand in a particular niche will allow you to focus on that aspect, improve on it and master it. This will save you time and effort versus working on all the features your business is offering at the same time.
Create a Witty Tagline
Creating a tagline will help your customers remember you and also complete the look of your brand. You can start by writing down what your business is all about and then clipping it down to a single sentence. You can then choose the right words to make it more catchy and witty.
Highlight Your Brand’s Personality
Let your brand personality shine in all your social media accounts and all your visual marketing efforts . Customers connect more with a brand that has the same voice as them. Again, knowing your target market will be a big help in this job. Knowing what colors they will respond to, what kind of words they are using and what topics they are interested in. For sure, you will have higher engagements than your competitors.
CBD is the New Normal
CBD is still a new industry and society still has their hesitations in using this type of product. The best thing you can do for your CBD brand is normalizing it. No need to highlight that this is an ingredient found in marijuana or that the component is the non-psychoactive element of cannabis. Just promote it as a CBD infused product and highlight the benefits. The more normal your CBD brand looks like the more customers you’ll have a design.
Understand the Law and Obey It
The last thing you would want is to have your business shut down because of an incorrect product description. Claiming that your product can treat, cure and prevent illness is a big mistake. The FDA will have sufficient reason to shut your business down if this happens. Make sure you’ve done your research on state law involving CBD products. If possible, hire a lawyer to make sure your business complies with the FDA and state law
Build Your Platform
There is nothing wrong in using social media to sell and connect with your customers but these platforms are not yours. Where will it leave you when they decide to shut down? What will happen if they deactivate your account? It’s important that you have your website for your business. In case a social media platform is down, your customers can still go to your website. In case, somebody hacked your social media account, your website will still be there for your customers.
It is said over and over again in this blog and other blogs as well that the community is still not 100% trusting with this product. That is why it is essential to contribute valuable information to the public. Take the initiative to promote the benefits of CBD, not just your brand but the industry as a whole. Make sure that the information you share is correct and true by including news, articles, studies, and experiences to support the benefits with CBD. We do not promote fake news.
Successful CBD Brands You Can Learn From
Their website is simple, informative, and well maintained. You will also notice a disclaimer at the bottom of their site.
A family-owned business, Cannuka is one of the popular names in the health and beauty industry that uses CBD. You will notice that there are several supporting articles about their CBD products.
Whoopi and Maya
Founded by Whoopi Goldberg and Maya Elisabeth, their product is designed specifically for relief from menstrual discomfort. This is a medical cannabis product and only sold in California and Colorado.
Featured in Forbes, New York Times and other trusted organizations, Plant People was created for healing the body and mind.