Posters are a great way to reach out to your target audience. Whether you want to inform people about your upcoming event or the latest offers, a unique poster design serves the purpose well.
To help you create a perfect poster for your brand, we decided to go over 15 design tips that you should read.
1. Know your objective
The first and foremost thing to know before creating a custom poster design is knowing what you want to achieve from it?
Posters are generally used to promote products, services, offers, and events. They get the company’s message across in the best way.
2. Know your audience
You must know whom you want to reach out to. By doing just that, you will come across the idea of your design.
For example, if you are promoting a marathon event, you must add some athletic graphics/icons with bright colors.
3. Get the hang of the place you want to share
You must know where you are going to share your posters. Is it on a street wall? Or in a mall?
Before deciding your design, you need to ensure that the background that you choose to share it on, compliments it too.
4. Make your poster social media friendly
Social media is the best medium to promote your products, so you need to optimize your poster according to it.
Keep the sizes, shapes, and colors in mind so that platforms don’t restrict or ban your post.
5. Optimize your poster’s description
While you design your own poster, make sure to draft a fitting description for the post.
Interested people will look at your description for more information about the offer.
You can add your event’s or product’s link to your description to redirect them to the desired landing page.
6. Add an appropriate Color Scheme
Colors have a significant impact on prospective minds. The colors of your poster should resonate with the event theme or product color.
It will help the prospect to find a deeper connection with the poster.
7. Add a Call-to-Action button
Much like in the social media description, you must add a CTA on the poster too. It could be “Register now on xjz.com” or “Get 25% off by hitting the link in the description”.
Make sure the CTA is appropriately visible to prospective customers.
8. Add information in the correct order
This is one of the most essential poster design tips you will come across. The hierarchy of information plays a huge role in conveying your message.
Always make sure that the primary message that you want to convey should have a bigger font size.
The second message should follow with slightly shorter text font, and don’t forget to add a brief description of your offer in that.
9. Add relevant icons to support text
Sometimes people just don’t want to read the entire text. For them, you can include icons that sum up the message of your poster.
Always remember people resonate better with visuals than texts.
10. Add quality images
When you go on to design your own poster, don’t forget to add high-quality images.
A picture is worth a thousand words; make sure you get one that fits and serves your poster’s message well.
11. Mind the gap between words
Make sure to maintain an appropriate gap between your message title and the body. Do not use the same font in both of them.
Users find it easy when the date, location, time, and offer are correctly aligned in an integrated way.
12. Don’t overwhelm the poster
Nobody likes a poster that is written in a click-bate tone. Posters are there for you to get your message across, not initiate a sale directly.
If you add too many CTAs then, that would harm your overall poster value, and you will lose the target audience instead of gaining them.
13. Don’t over complicate colors
Colors have their significance to the point you don’t overdo them. They are used to add a finishing touch to a poster.
Colors should not be the front-end of your poster as your primary message should have that privilege.
Bright and shiny colors generally overshadow texts and visuals in a poster.
14. Don’t spend a lot on poster decoration
You need a custom poster design that fits well with your poster. Decorating it won’t make any difference.
Adding colors and fonts are essential but, don’t add special effects and cartoons to make it look funky.
People are only interested in reading your message and looking at visuals.
15. Choose an appropriate format
Apart from creating unique poster design, you need people to download it in an appropriate format.
PNG format works best for social media posters, but you should use PNG HD format if you want to export it to somewhere else.
Poster designing is the art of blending the right colors, fonts, visuals, and texts to get your message across. Follow these tips to frame a unique poster design for your business.
And, if you are not sure how to go about creating a successful poster design for your brand, simply get in touch with us at firstname.lastname@example.org and we’d be more than happy to help you create one.