There’re no two ways to say this; customer reviews and testimonials are no less than a golden asset for a business to flourish.
Testimonials are the statements testifying to benefits received by consumers and, hence, hold a lot of importance in creating a strong brand reputation for a business.
It is because of this that having a well-designed testimonial page as a part of any website’s UX design plan is a must.
Here, in this article, we are sharing with you 25 extraordinary statistics that show the power of a well-designed testimonial page and its importance for the success of a business.
- 92% of customers read online reviews before buying.
- 72% of consumers say positive testimonials and reviews increase their trust in a business.
- 70% of people trust reviews and recommendations from strangers.
- 88% of consumers say reviews influence their online purchasing decisions.
- 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family.
- 97% of B2B customers cited testimonials and peer recommendations as to the most reliable type of content.
- 86% of customers said online reviews were at least “moderately important” when they were shopping for a new product.
- 72% of consumers will take action only after reading a positive review.
- 10 or more reviews can increase in search traffic
- Using customer testimonials regularly can generate approximately 62% more revenue.
- Customer testimonials placed alongside more expensive items increased conversion rates by 380%.
- Increasing a business’s Yelp rating by one star can increase revenue by 5-9%.
- On average, testimonials on sales pages increase conversions by 34%.
- Customers who interact with reviews are 58% more likely to buy.
- Customers who interact with reviews spend 3% more on average per order
- Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers.
- 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.
- 79% of people have watched a video testimonial to find out more about a company, product, or service.
- 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service had helped another person like them.
- 59% of executives would rather watch a video than reading text on the same topic.
- 37% of people believe testimonial videos are effective because they’re more authentic than a business’ own pitch.
- 47% of people say testimonial videos are effective because they help visualize how a product or service actually works.
- 39% of people say testimonial videos are effective because they help illustrate the impact a product or service can have on their life.
- 42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.
- Displaying reviews for higher-priced products can increase conversion rates by 380%
As you can see now, having a well-designed testimonial page for your website is as important as any other UX design element.
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