Logos are one of the most essential things in every brand’s identity system. They are the face of the brand that consumers see and recognize the most when dealing with your business.
So it’s crucial that logos are designed well enough to make them effective and give your brand a good reputation in the eyes of your consumers.
In this article, we’ll tell you 6 logo design mistakes that logo designers must avoid. We’ll cover the basics of logo design, its different types, and proper usage so you don’t end up making the same mistakes when it comes to making your own logo.
There are lots of logo designs out there and not knowing them might set you up for a design that doesn’t fit your brand’s image. Here is a quick run-through of 10 of them so you know where to begin:
Typographic logo designs
Pictographic logo designs
Other logo designs
Know more about the types of logo designs in this detailed article.
Rasters are pixel-based graphics meant for photographs or designs that have a set size.
Since raster graphics are pixel-based, they are very limited in size and hard to scale. Using them for larger formats will result in a pixelated logo that can be hard to discern or just plain unpleasant to look at.
Meanwhile, vector graphics are based on paths made by mathematical equations meant for scalable designs. Using vector graphics in your logo designs will result in clear logos, whatever size you set them to be.
This is ideal because logos are used in various mediums with differing sizes, from small business cards, social media content, product packaging designs, posters, to huge billboards. Vector ensures that your logo designs look consistently clear in any medium without getting pixelated.
Check out the main differences between vector and raster images.
When making logo designs, you want to make sure that your logo looks unique. Using stock images and clipart, including those offered by free logo design services, would certainly not help you with making one-of-a-kind logo designs.
Another logo design mistake is making your logo too complicated by using tons of colors, font styles, images, and design elements.
Simplicity is surely a good way to go with logo design, but as they say, too much of anything is dangerous.
Making a simple logo design doesn’t mean using vague and generic symbols like globes and trees. Like using stock images, putting overly-used symbols on your logo design will have you end up having the same logo as your competitors.
Another reason why making a vague logo design is a mistake is that it might confuse consumers on what your brand is, what you do, or what you offer.
Take Burger King for example. At first glance, you’ll recognize that their business sells burgers just by looking at their logo.
Lastly, not making your logo design adaptive is a terrible mistake that you need to avoid at all costs.
Adaptive logo design means that the logo should adapt depending on context or medium. This means that your logo should still be recognizable even when placed in varied backgrounds or scaled in different sizes.
So those are 6 mistakes every logo design artist must avoid. We made this list so you won’t end up committing the same mistakes and to save you from serious problems that can hurt your brand in the long run.
Graphic designers at Graphics Zoo are well-trained professionals in logo design that are guaranteed to not make these terrible mistakes when working with your brand. Send us an email firstname.lastname@example.org.