6 Mistakes Every Logo Design Artist Must Avoid

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by Graphicszoo 15+ days ago 5 mins read

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Logos are one of the most essential things in every brand’s identity system. They are the face of the brand that consumers see and recognize the most when dealing with your business.

So it’s crucial that logos are designed well enough to make them effective and give your brand a good reputation in the eyes of your consumers.

In this article, we’ll tell you 6 logo design mistakes that logo designers must avoid. We’ll cover the basics of logo design, its different types, and proper usage so you don’t end up making the same mistakes when it comes to making your own logo.


1. Not knowing the different types of logo designs and how to use them

logo design mistakes

There are lots of logo designs out there and not knowing them might set you up for a design that doesn’t fit your brand’s image. Here is a quick run-through of 10 of them so you know where to begin:

Typographic logo designs

  1. Wordmark: Logos that consist of words
  2. Lettermark: Logos that consist of a few letters (acronyms, initialisms)
  3. Letterform: Logos that consist solely of a single letter

Pictographic logo designs

  1. Pictorial: Logos that depict a literal and recognizable image
  2. Abstract: Logos that are nonliteral and creative interpretations of the brand identity
  3. Mascot: Logos that use an illustrated character

Other logo designs

  1. Combination: Logos that combine typographic and pictographic logo designs
  2. Emblem: Combination logos that are unified by a single shape
  3. Dynamic: Logos that change form depending on the context
  4. Signature: Combination logos with the brand slogan added

Know more about the types of logo designs in this detailed article.


2. Using raster and not vector

Rasters are pixel-based graphics meant for photographs or designs that have a set size. 

Since raster graphics are pixel-based, they are very limited in size and hard to scale. Using them for larger formats will result in a pixelated logo that can be hard to discern or just plain unpleasant to look at.

Meanwhile, vector graphics are based on paths made by mathematical equations meant for scalable designs. Using vector graphics in your logo designs will result in clear logos, whatever size you set them to be.

This is ideal because logos are used in various mediums with differing sizes, from small business cards, social media content, product packaging designs, posters, to huge billboards. Vector ensures that your logo designs look consistently clear in any medium without getting pixelated.

Check out the main differences between vector and raster images.

3. Using stock images

logo design mistakes

When making logo designs, you want to make sure that your logo looks unique. Using stock images and clipart, including those offered by free logo design services, would certainly not help you with making one-of-a-kind logo designs.

  • You need to make sure that your logo design is made specifically for your brand to match its own unique characteristics. Your logo should perfectly represent your brand and encapsulate its identity, values, and personality.
  • You don’t want to end up having the same logo design as your competitors. Using stock images will result in a logo design that’s not distinguishable from other brands, rendering it ineffective.
  • Worse, you can be sued for copyright infringement for using copied or unoriginal designs. Coming up with your own original logo design saves you from all the trouble and exorbitantly huge expenses that come with settling lawsuits in court.

4. Making the logo design too complicated

Another logo design mistake is making your logo too complicated by using tons of colors, font styles, images, and design elements.

  • When it comes to making logo designs, don’t overthink it! Your logo design should be simple enough that it’s easily recognizable at first glance.
  • There truly is beauty to simplicity. Simple logo designs are more memorable and are proven to be more effective for brand recall.
  • The design elements in your logo should look unified and cohesive. Putting too many elements will just make them all clash against each other, making your logo lose its meaning.

5. Making the logo design too vague

Simplicity is surely a good way to go with logo design, but as they say, too much of anything is dangerous.

Making a simple logo design doesn’t mean using vague and generic symbols like globes and trees. Like using stock images, putting overly-used symbols on your logo design will have you end up having the same logo as your competitors.

Another reason why making a vague logo design is a mistake is that it might confuse consumers on what your brand is, what you do, or what you offer.

Take Burger King for example. At first glance, you’ll recognize that their business sells burgers just by looking at their logo.

6. Not making the logo design adaptive

logo design mistakes

Lastly, not making your logo design adaptive is a terrible mistake that you need to avoid at all costs. 

Adaptive logo design means that the logo should adapt depending on context or medium. This means that your logo should still be recognizable even when placed in varied backgrounds or scaled in different sizes.

  • Sometimes when a different colored background is used, the logo can change its color to keep it recognizable.
  • The logo design should look great in black and white as well for printing applications and other contexts applicable.
  • Scalability is also important, as mentioned earlier, to ensure clarity on various mediums with differing sizes.


To conclude...

So those are 6 mistakes every logo design artist must avoid. We made this list so you won’t end up committing the same mistakes and to save you from serious problems that can hurt your brand in the long run.

Graphic designers at Graphics Zoo are well-trained professionals in logo design that are guaranteed to not make these terrible mistakes when working with your brand. Send us an email atsupport@graphicszoo.com