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22 Feb 2021
At some point in our professional career (and academic too), we’ve all experienced the trauma of sitting through long and boring presentations. While some presenters know the tricks to engage their audience, the majority of them miss the mark.
A lot of this banality in presentations occurs due to the lack of professional PowerPoint design.
Yes! Often, the design part of a presentation is been overlooked, which actually leads to a disengaged audience.
And, that’s why it is crucial for businesses to focus on their PowerPoint design as well.
This is largely for a very simple reason; you don’t want your audience to miss out on the information that matters.
In order to ensure that you are able to communicate your business message loud and clear to your audience in your next presentation, we’ve come up with a list of 8 tried and tested tips to design your own PowerPoint slides.
These tips will not only help you create custom PowerPoint designs for your business but, also will allow you to be unique and sharable.
So, let’s dig in!
The most basic rule of creating a successful PowerPoint presentation, which clearly most people miss following, is to use as little text on the slides as possible.
The slides used in PowerPoint presentations are mainly to provide support to the presenter who is supposed to do all the explanation; rather than simply reading out loud line by line from the slides.
When creating a PowerPoint design, avoid using long sentences or paragraphs on the slides. Instead, go for short keywords or bullet points.
If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.
Just like colors, fonts are an important part of any successful graphic design. So, it is very important to ensure that you are using the right typeface for your PowerPoint design.
Sans-Serif fonts (such as Helvetica, Tahoma, Verdana, etc.) are considered to be easy on the eyes, especially, for presentations and, therefore are safer and more recommended font options for PowerPoint designs.
Additionally, it is always advised to stick with a maximum of two different font styles; and not more.
Colors are one of the basic elements of graphic design, which makes them an imperative part of any custom design discussion.
So, even for creating custom PowerPoint designs for business presentations, keeping a check on the color hues is of utmost importance.
It can be tempting to design colorful slides by using different color shades, however, to stay professional it is important to keep the audience in mind while picking the colors for your presentation design.
Stick to simple light and dark colors. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.
Once you are done with picking the right font type for your presentation slides, you need to work on its features; next.
Expert designers recommend that your font size should be at least 30pt.
Not only does it ensure that your text is readable, but it also forces you to include only the most important points of your message and explain it efficiently, since space is limited.
Along with the font size, another feature to keep a check on is the styling of your font of choice.
Now, usually, you can use three of the easiest and most effective ways to draw attention to the text, which are:
Our eyes are naturally drawn to things that stand out but use these changes sparingly. Over styling can make the slide look busy and distracting.
Speaking of keeping the slides free from heavy text, another important thing to work on, when creating a custom PowerPoint design for your business presentation, is the layout.
Now, of course, there are a plethora of options available on the internet in the form of custom PowerPoint templates that you can use. However, that would put your brand’s uniqueness in jeopardy.
When you work on the design layout of your slides, you are able to control the visual hierarchy of the information that goes on to the slide.
Most western languages read left to right, top to bottom. So, knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.
The layout is one of the trickier PowerPoint design concepts to master, which is why you should plan to take support from professional design agencies such as GraphicsZoo by outsourcing graphic design services to them.
Apart from the color and font styles, another very important visual aspect to keep a check on is the contrast.
In order for your message to pop, you need a high level of contrast between your text and the background. If your background image features a lot of variation, portions of your text may not be legible.
If you’re using text on a photo, for example, make sure that your font is readable by either placing a border or casting a shadow around it.
Showing different sets of data is a common feature of every presentation. You may want to use graphs, diagrams, tables, etc. on several slides to share the data with the audience.
Therefore, it is highly important to ensure your data images are well-designed.
For example, let’s say you want to use a flow-chart in one of your slides. Now, simply using boxes and lines on a plain white background may make your slide boring and disengaging.
A quick fix for these slides is to combine the diagram, scheme, or screenshot with an image.
Similarly, with tables, the slides can start looking pretty cramped and over-crowded. So, it is important to visualize the tables as simple as possible.
Delete unnecessary outlines, colors, and borders. ‘Keep it simple’ and ‘less is more’ are key phrases to take in mind whilst designing tables.
Remember we spoke about emphasizing more on visual communication than text in your PowerPoint design? Well, this point directly relates to it.
While, as a presenter, you want people to hear what you are speaking, they’d be able to grasp the message more easily if they are able to see images that are directly related to the core message.
The ideal presentation images are:
Additionally, keep a check on the density of images used on your slides.
Images help make your presentation more visual but don’t get carried away with too many on one slide. It’s a presentation, not a photo album. Limit your designs to a single image with simple or no text.
Get custom PowerPoint design for your business presentations and make a strong impact on your clients in the next meet. Connect with us at email@example.com to learn more.
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