26 Aug 2020
As a small business owner, one of the biggest challenges that you may face is establishing a strong identity for your brand. Isn’t it?
Now, while a lot of you small business owners might be focusing a lot on your marketing and branding efforts through several known methods such as advertising, social media, etc. there’s a very simple marketing technique that many tend to miss out on; since it doesn’t appear to be as important.
We’re sure you must have figured it out what that strategy is, by now, from the title of this blog!
Yes! It’s the custom stationery designs for your business.
When we say business stationery, for a lot of you it might be restricted to printing papers, staplers, pens, paperweight, etc.
That’s just plain and simple office stationery that you are thinking of.
But, when you really look deep into the list of stationery for your business, it includes a lot of important things which are used to communicate with your customers/clients; such as,
-Letterheads/Envelopes
-Notepads
And more.
As you can see, all these stationery items for a business setup are used, both, internally and externally.
And, therefore, it is very important that as a small business you focus on creating custom stationery designs for your office as well.
Designing personalized stationery for your business may come as the last thing to do in your marketing plan (or may not even exist in the list) but, facts suggest that it is a very key element in helping your business to establish a brand name for itself in the market.
How?
Well, that’s precisely what we’ll be discussing today in this article.
Here are some of the many benefits of using custom stationery designs for your small business to create a brand name.
If you refer to the list of business stationery items mentioned earlier in this blog, you’ll see that a lot of those items are used to communicate with your clients.
Be it your company business card, company letterhead, company calendar, etc.
So, let’s say you have visited a major conference or seminar related to your industry. Now, these are gatherings where you tend to meet a lot of potential clients, and sharing your business cards is kind of a ritual in such places.
Now, imagine handing over a business card that doesn’t even have your business logo on it.
Looks bad, right?!
Similarly, when you send an official note to a client it is supposed to be printed on your company’s letterhead and sent sealed in your company envelope. This would help create a huge impression on your future clients and will show them how professional you are and how seriously you take your business.
Continuing from our last point, the business stationeries that are used to communicate with your clients/customers should reflect consistency.
Be it your business letters, brochures, invoices, or any other form of print communication. Be sure to keep everything consistent; even down to details as small as the font that you use.
In fact, whichever fonts you use on your website, emails, etc. use those in your printed correspondence too.
If your business becomes recognizable just from the font that you use, then you’re doing personalized stationery design the right way!
Over time, customers and clients will get used to seeing your branding; they will grow to recognize communications sent by your business as trustworthy from the first glance.
As explained in one of the earlier points, you need to carry personalized business cards whenever you attend an industry gathering.
These custom business cards come really handy when you plan to create a new network with potential clients in such gatherings.
Similarly, say you’re a new food deli in the neighborhood then you’d need custom-designed brochures and flyers to spread the word on the street about your new establishment. Now, if the messaging on your brochures and flyers is not clear, you will not see the kind of footfall in your store that you may be expecting. And, that’s why it is required that you get your stationeries designed by professionals.
If you’ve been wondering that something of this importance might be very critical to executing, then here’s the catch!
While having a custom stationery design for your business is very crucial and plays a huge role in establishing a brand identity for your business, these are pretty simple to create in the first place.
There are several templates available for free to start with your own stationery designs.
You can, alternatively, check out GraphicsZoo’s custom stationery design services from our portfolio section. We offer graphic design services in all fields of stationery designs including;
-Custom business card design services
-Custom letterhead design services
-Custom calendar design services
-Custom notepad design services
-Custom invoice slip design services
And more.
You can, also,check out this blog to understand the important elements to include in stationery designs.
Apart from these highlighted benefits of custom stationery designs for small businesses, there are several other benefits attached to it; such as,
To conclude…
Business stationeries are excellent marketing tools and, if used correctly, can prove to be highly efficient for establishing a brand name for your small business.
So, if you’ve been neglecting your office stationery items because you thought they weren’t as important for your business, it’s time to replan your marketing strategies.
We can help you create amazing custom stationery designs for your business in order to make a buzz and establish a strong and long-term brand identity. Simply send us an email with your requirements at support@graphicszoo.com and one of our design advisors will be there to help you.
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