Did we just say color psychology in website designing?
Colors play a very huge role in our lives and, also, help to make an impact on the visitors to a business website.
In graphic design, especially website design, colors influence where we look, what we click, and how we interpret elements in a design. So as a web designer, it’s important to understand how colors work and how to harness their power.
For the uninitiated, it is interesting to learn that every color in this world (especially the main colors shades) carries its own, specific, psychological effect.
Professional graphic designers understand the psychology of colors when creating a website design, and how the use of the correct mix of color scheme can improve the performance of a website. Not just in terms of bounce rate but, also in converting the website visitors into loyal customers.
Every business website aims to engage its visitors and hold their attention and elicit specific reactions and emotions. The goal is to earn clicks, subscriptions, registrations, and purchases, etc.
Color psychology in web design is a tool to help drive all these engagements above and beyond interfaces, user flows, and copy.
So, today, we’ll foray into the colorful world of website designing and unearth some interesting facets of the psychology behind the use of different colors that impacts the performance of a website.
We are considering some of the most commonly used colors in website designing.
Red is one color in the entire color palette which offers a range of emotions, depending upon the culture and ethnicity.
Red largely signifies the following emotions;
Because the color red showcases such a wide variety of emotions it needs to be used very cautiously as it can always fire back.
The color red is incredibly stimulating, which makes it highly popular in sales materials. So, if your goal is to promote a clearance sale on your website then, using red can immediately draw the attention of the visitors and compel them to take note.
One of the biggest advantages of the color blue is that it is one of those very few colors which is not associated with color blindness.
Thus, it can be distinguished by anyone. A great source for creating inclusive designs.
(Read more on what are inclusive designs)
The color blue is largely associated with emotions such as;
It is due to this trustworthiness and secure psychology behind the color blue that makes it a great choice for designing websites of large corporations and banks.
Additionally, one can always use this color shade to design their review of testimonial page on their website to reflect trust and dependability.
The color blue is a good choice for businesses that are into health care, dental, high-tech, medical, science, government, legal, and utilities.
You don’t really have to apply this color while designing your business website. All the blank space on your web pages will be white by default. So, applying the color white is more about how less text and graphics are you using while creating your website design.
In fact, it helps a lot in making your content stand out and be very clear.
The color psychology played through the use of white color is mainly to associate the business with the following human emotions;
Because of these emotional traits, white – along with blue – is another good color shade for healthcare website designs.
Additionally, the psychology of portraying neutrality and purity works well for news channels and newspapers to convey their audience that the story they are communicating is true to its core.
Historically, the color black has been associated largely with death and evil. However, with modern graphic designing techniques taking over online advertising and branding, the psychology of color black has transformed a lot.
Today, black color largely represents emotions such as;
You can find the application of black color for designing luxury products websites as it emphasizes on uniqueness.
However, one should always remember that black color is still associated with a few negative psychological traits which make it a very strong color shade to use for a website design. And, therefore, it is important how, when, and where it is applied.
The color yellow is popularly known for its brightness and is the flag bearer of representing the color of the sun (the brightest of all). When used strategically, the color yellow can create a huge impact in enhancing the mood of an observer.
The color psychology of yellow is pretty straightforward and is associated with emotions such as;
Due to its vibrancy, a color yellow is a great option for your decision making features on your website. You can use them for CTAs and other important buttons that you want your website visitors to click on to.
Its cheerful trait makes it a great option for use in travel website designs, parenting website designs, etc.
However, it is highly advised to remember that one should not go overboard with the use of this color as it can get really hard on the reader’s eyes due to its strong brightness and contrast.
Also, just like all other colors, even yellow associates with a few negative traits such as cheapness and deceit. And, therefore can create negative psychology if not used in a control fashion.
What’s the very first thing that comes to your mind when you hear of the color green? Nature!
And, that’s precisely the psychology behind the color green that plays when used for designing a website.
Green is indisputably the color of;
Websites that advocate environmental causes or sell outdoor products often have a green theme. The color psychology with green helps businesses to convey their website visitors that the products and services on offer are sustainable and progressive.
Green color, also, is easy on the eyes, making it a great choice for helping your website visitors to keep exploring your website pages for longer periods.
Orange, as well all know, is a combination of colors red and yellow. And, considering what we discussed about the psychology behind these two colors it becomes pretty clear how and where to apply the color orange in website design.
Being a combination, the color orange displays the following emotions;
Following the traits of its primary contributors, orange color can help draw your audience’s attention on important announcements and objectives; such as sales and discounts, as well as CTAs.
It can prove to be a great choice for e-commerce website designs and businesses that are in the entertainment and food industry.
We hope it is now clearer to you how the color psychology in website designing functions and what role it plays in creating a positive impact on the overall performance of your website. As a professional designer or business owner, you should ensure that an appropriate color scheme is used while designing your new website or updating an existing one.
And, if you still feel the need for a professional design service for your website design, all you need to do is get in touch with us at firstname.lastname@example.org and our expert team of design advisors will be at your service to guide you.