Feedback Form Design Tips For the Uninitiated - Design Guide

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by Graphicszoo 15+ days ago 5 mins read

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Reviews, testimonials, feedbacks; call it whatever but, it is very much evident that these customer statements are one of the strongest tools for business improvement and progress.

Asking for feedback from your customers is a highly recommended practice irrespective of the kind of business you are in. Whether it is a service industry or a product-based company, you’d want to know what your audience thinks of your brand.

Customer feedbacks not only help in getting a better understanding of the effectiveness of your products and services but, also lets you understand your audience’s needs in a better way.

Now, you may want to get feedback from as many customers as possible but, in all honesty, the feedback you receive will only be as good as the form you create.

What we mean by this is, having a well-designed feedback form plays an equally important role in ensuring that you get a positive response from your customers; or, at least, get a response.

So today, in this blog, we’ll share some highly useful tips that can be used when creating a customer feedback form design.

Keep it to the point

One of the very first things which you should be keeping a check on in the feedback form design is that of the questionnaire. 

Keep the list of questions to the minimum in order to make it quick for your customers. Ask only pointed questions which would help you get the maximum information about the performance of your business’s services/products. 

Define a solid structure for your form and stick to straightforward questions. You don’t really want to know the marital status of your customers when your business is all about selling ice-creams.  

Try not to make your feedback form design crowded. 


Ensure enough whitespace

Talking of crowded feedback form design, one of the best practices to avoid doing that is by ensuring enough whitespace throughout the design.

A cluttered form scares people away because it looks time-consuming and labor-intensive. White space can help reduce overall reader fatigue and help customers easily distinguish between different sections of the form. 

Additionally, having a well-spaced layout of the feedback form design shows you as professionals in your field. Customers appreciate seeing neatly laid out designs, rather than having a cluttered one.

Don’t mark every field mandatory

feedback form design tips

Remember that feedback forms are a way for you to ask for genuine reviews from your customers. They are not obliged to give it and, so it is important that you don’t force anything on them. 

The objective of creating a feedback form is to ensure that your customers find it easy and enjoyable to fill. 

Often, businesses overlook this small, yet crucial, aspect of designing a custom feedback form. 

To make it as easy as possible for users to provide even small amounts of feedback, make some of the questions optional. 

In fact, if possible, keep all the questions options. That way, you let your customers have a choice of whether they want to answer a particular question or not. And customers appreciate such freedom. 

If the user doesn’t want to answer one of the questions, don’t stop them from submitting the form.

Make it responsive

This goes without saying!

With the majority of internet users accessing the web from their smartphones, it is only imperative for businesses to ensure that your feedback form is designed for different devices.

Irrespective of how and where you are sharing the feedback form with your customers, whether through email, Facebook ads, website banner, or a dedicated landing page, you need to make sure that the form design is responsive as well as adaptive in nature.

Check out this detailed article to understand thebasic differences between responsive and adaptive designs.

Keep consistency in rating

feedback form design tips

Almost every feedback form includes one or more question that is based on performance rating. If you are including such questions in your feedback form as well, then make sure that the scales are consistent.

If 1 is the best and 5 is the worst in one question, don’t change the scale from 1 to 10 in the next question.

Provide space for additional thoughts

When planning to create a feedback form for your business, you probably go through a lot of market research and internal discussion and come up with a list of essential questions.

However, no matter how good your questionnaire looks, there is always something additional that a customer may have to say which you cannot predict.

After all, isn’t that the basic idea behind creating a feedback form? To understand the mindset of your customers.

And, the best way to collect this unexpected collection of thoughts from your customers is by providing an “additional thoughts” box at the end of your feedback form.

You may be surprised how helpful some of those miscellaneous comments can be.

Keep label and field closer

Remember us talking about establishing clarity in design, in the initial few points, to make it easy for the customers to understand your questionnaire? Well, here’s another such design tip that can help you with achieving design clarity.

It may sound like a not-so-very-important aspect but, it can really make a huge difference in the performance of your feedback form.

The further the label is from the field, the more the user’s eye has to travel back and forth to avoid making a mistake. This takes time, effort, and causes frustration.

Placing each label close to its corresponding field reduces the time it takes for a user to complete the form.


To conclude…

Creating a feedback form design for your business may seem to be an easy process. However, it is as crucial and tricky as any other marketing material design; and you’d need professional designers to take care of it.

Get in touch with us to understand how we can help you create a high-performing feedback form for your business. Connect today at