Over the last decade, digital marketing has occupied the front seat in reaching out to the target audience. However, the fact remains that despite such outrageous popularity, and use, of digital marketing, traditional marketing is still pretty relevant and can be a game-changer for companies.
A printed brochure is one such effective tool in traditional marketing which makes a promising impact on marketing efforts made by you as a company. And, therefore, emphasizing on effective brochure design is imperative for businesses to support their marketing plan.
A brochure is a vital piece of literature about your products and services that a potential customer can take with them. It keeps the face of your business in their hands – and in their heads – that will remind them of your brand.
There are even reliable statistics that show how important and relevant brochures can be for effective marketing. Bentley University, for example, did a survey and found out that;
·7 out of 10 tourists, as well as visitors, tend to pick up brochures.
·95% of visitors that obtain brochures become aware of a business.
·80% of people consider visiting the business they saw in brochures.
There are several such statistics on brochures that cement their importance in today’s digital environment.
However, a brochure is impactful only if it is designed accurately.
The design of a brochure is the key to its success, and we give you 5 such points which will explain how an effective brochure design can help with your marketing plans.
Brochures are essentially printed materials containing information about your business. It is a convenient way of introducing your brand to your target audience by communicating your brand message.
Now, a badly designed brochure can say as much about your business as a well-designed one can; but, in a negative way. So be sure that it sends out the right message in the right manner.
For this you can do the following:
- Keep it simple with visuals, bullet points, and a brief copy that will create interest. Put too much content and your potential customer will put the brochure down and read no further.
- Ensure positive messaging about your company – one that shows your success and will make people want to use your services.
- Show your passion for what you do. This will draw customers in.
- State exactly what your company does so that people know what they can expect from you.
- NEVER ever miss out on your contact information on your brochure: telephone numbers, website addresses, email addresses, etc.
Don’t let your first impression be a horrific one with a misplaced or incomplete brochure design.
Brochures are usually distributed in person at events, outlets, gatherings, etc. This means you can specifically target the people who you believe would take an interest in your business.
Now, if your brochure design is up to the mark, it is more likely to get noticed and accepted by the audience who may be looking for the services or products that you are offering.
Brochures are easy to access as all one has to do is pull it out of the drawer if they want to re-read the information or pass it onto a friend. An advert on the web may not be as handy and could be difficult to trace back and locate.
Therefore, your target customers would prefer to keep your brochure with them and even discuss it with other potential customers, giving you extended favorable leads.
Designing a brochure for your marketing activities is definitely more cost-effective, given the discounts that are usually offered with bulk printing.
Small businesses, especially, don’t have big marketing budgets to run ads on television, print media, or online. But with the same budget, one can create thousands of brochures with just one design layout. And the more brochures you order, the less expensive each one is.
Even the distribution of brochures cost less as it can be done in person. Companies that go to a lot of trade shows or mail lots of brochures to customers often mass-produce them at a much lower cost.
This distribution creates a more personal touch as it introduces potential customers to your company, telling them about your company values, products, and services.
Since the creation and distribution of brochures would probably cost you less, there is no reason why you shouldn’t try using a brochure as a marketing tool. You simply have to work with a professional designer to create budget-friendly, high quality, and informative brochure design without breaking the bank.
When it comes to providing information about your brand to your potential customers, well-made brochure design is definitely among the most versatile tools to use.
Whether it is a retail store or an office setup that sees significant customer footfall, one can often find brochures with product information at the front of the store or in the waiting room.
Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. We have already discussed the use of brochures in trade shows and other corporate events in handing them out to potential customers or business associates.
Another way of using brochures to create an impact in your marketing plan is by including them in media kits or put them for promotional giveaway.
All of these methods make brochures a versatile marketing tool for branding your product and services in several different ways and places. But all of these would only work if your brochure design is aesthetically acceptable.
Brochures can be highly effective for your marketing plan, and successful companies are very much making the best use of them even today. If you are looking for affordable brochure design to add to your marketing plan as well, simply get in touch with our team at firstname.lastname@example.org