As a professional graphic design agency, we understand that saving on money is one of the major concerns for most of our clients. For example, how much would it cost to redesign a website will play a major role in deciding whether to go for it or not.
And, that’s why we make sure that our clients get a complete understanding of how much any design project would cost and the calculations behind it.
In an endeavor to fulfill the same, we decided to discuss this topic in detail in our blog today.
In order to determine an approximate cost of redesigning a website, one needs to understand;
Let’s discuss these main parameters one by one.
Have you been wondering why your website is not been able to provide the kind of ROI that you had expected it to deliver? Despite all the efforts and fancy graphics that you have used in your website design, you are still not getting the kind of response that you were looking forward to.
Such are the signs that show it’s time to redesign your website.
Now, there can be several different reasons why your website isn’t performing as expected and requires a design makeover. Some of these prominent and common reasons include;
The bounce rate is high
The reason for a high bounce rate of a website could be due to its low loading speed or a confusing/cluttered UI design.
Take help from analytics (Google Analytics, for example) to understand the complete user journey, and see the common points from where the crowd is bouncing out of your website. Identify these pages and check what is lacking here.
Lack of engaging content
Lack of clear communication is one of the biggest reasons for the low conversion rate through your website.
The overall visual aesthetic of a website plays an important role in communicating and engaging with the website visitors.
Therefore, it becomes your responsibility to entertain users with effective brand communication methods and strategies.
Low conversion rate
If you are not getting enough conversions or leads from your website, this is a clear indication that your website requires an immediate design do-over.
In such a situation, you need to work on the following;
You need to change everything and rebuild everything else. This measure is complex, time-consuming, and requires expertise.
Note: These are just a few of the many reasons why you need to redesign your website. There can be an ample number of reasons to look for the website redesign and its cost. You can find more details on rebranding this blog.
Now, that you know the reason for putting your website design under the knife, the next thing that you need to decide – to measure the cost for the process – is how you want to go about doing it.
There are largely three ways you can choose to execute your redesign process;
When you choose to DIY
While, of course, the overall cost of your redesign project reduces substantially, it puts your business and brand at a higher risk.
Not only you’d need to be sure of having the required set of skills to execute the redesign process perfectly but, also you will have to dedicate a lot of your time to the process; which you could dedicate otherwise (such as meetings, business planning, etc. ).
On average, redesigning a website on your own can cost between $0 and $300.
When you hire a freelance designer
Investing in freelancers is what most of the small business owners prefer; irrespective of the level of redesign (more on this later in the blog) required for the website.
Of course, hiring a freelance designer would help you free up your time and allows you to focus on other important business operations. However, there are several drawbacks to working with freelancers.
Some of these drawbacks include;
When you hire a freelancer to redesign your website, you could be investing anywhere from $300 to $2,000.
This depends on the freelancer’s hourly rate and the scope of work your website needs.
When you outsource graphic design services
This is undoubtedly the most recommended way to go about redesigning your website.
When you outsource your design project to a professional agency you don’t just get a designer to work on your website but, an entire team of professionals looking over the project.
The team of professionals includes designers, project managers, and advisors who give you regular updates on the progress of the website redesign project.
Here is a dedicated article that explains the benefits of outsourcing graphic design services to professional agencies that every business owner must know.
The design team dedicated to your project conducts an in-depth design audit of your existing website, does a thorough analysis of the competition and current market/industry trends, and on the basis of their findings, provide you the best suggestions.
Working with a web design agency can cost anywhere from $3,000 to $100,000.
It is clear from the above discussion that there can be several different reasons for businesses to redesign their website, and different modes to execute the same.
On the basis of these parameters, we come to the final stage of website redesign decision making; viz, the level of redesign your website needs.
Now, what we mean by saying the level of redesign is simply the redesign-type that your website needs.
Depending upon the reason, your website may simply require a new brand style guide with a new set of color schemes and typeface, or a complete UI/UX design overhaul.
In professional graphic design, the types of redesign can be classified into the following categories;
Redecorating a site involves doing minor to major touchups to the design and the layout. From changing the colors of the logo, adding images, sliders, carousels, videos, etc.
The cost for this process is considerably low and, can be done by hiring a freelancer or one dedicated designer through an agency.
This type takes the process of redesign to a slightly higher level including changes in the backend design services. This redesign method is largely applied to up the ante of your site’s performance by using the latest technologies.
The cost for this process will be moderately high as it will involve deep design expertise and knowledge. So, it is recommended to outsource this design project to a professional agency.
Additionally, you might have to spend on subscriptions, migration plans, and other tech stuff.
The method of remodeling can be considered as a fusion of redecoration and rewiring. This is a comparatively long process that will include changes to your brand’s aesthetics as well as functionality.
This process will require time and expertise and should not be compromised with cheap work.
Therefore, it should be handed over to an expert graphic design agency.
The fourth method involves an almost entire website design do-over. This redesign process would require substantial cost to be incurred as it would cover changing every aspect of your existing design; except a few that you may want to carry forward.
It is very important that you outsource graphic design services to a professional agency for this purpose at any cost since you cannot take any chances with creating an entirely new design from the scratch.
A website is one of the most important assets for any business. It is, therefore, highly crucial to ensure that the website is not simply existing but, is able to contribute significantly to the progress of the business.
When thinking of redesigning your website, your priority must be on the level of work and not on the cost.
GraphicsZoo offers unlimited graphic design services through different subscription plans. You can check out all our subscription plans and select the one that fits your requirements and budget.
For more help on choosing the right plan, you can speak to our design advisors at firstname.lastname@example.org