How often does someone walks into your hotel to book a room? Not very often we suppose.
In the hospitality industry, one can clearly find substantial changes caused by new digital dynamics. Nowadays, consumers have total control of all steps of planning a trip: from searching for a destination to booking the accommodations.
This makes it imperative for any hotel to have a solid online presence, in order to lead potential customers, from the search engine, directly to the hotel's official website.
An effective hotel web design is, therefore, crucial as it is the main online sales channel and the primary point of contact between a guest and the hotel.
Now, since we have already discussed briefly why your hotel business requires a good website, let’s straight away dive into the aspects of how to create a productive hotel website design.
Remember that your potential customer might enter your website through any of the pages on your website. It could be the homepage or any of your property pages for a particular destination.
In any case, you need to ensure that your overall website is easy to navigate through. If a consumer cannot find what they are looking for, they are likely to leave your site for a competitor’s very quickly.
The best way to make it simple for the visitors is by providing action buttons in the header or footer of your website. This can be your menu button with some of the commonest actions a customer would be willing to take; such as booking, photos, prices, contact, etc.
Remember that your hotel website design should be uncluttered, clean, simple, and easy to scan for information. Avoid placing paragraphs of text on any given page unless they are broken up by images.
According to a survey, the most visited pages on a hotel website comprise room pages, special offers page, gallery section, location, and contact; with nearly 95% click rate.
It is, therefore, very important that you pay special attention to these pages, keeping them easily accessible and constantly updated.
Don't forget that your visitors don't want to waste their precious time exploring a website. They want to find everything they need in one click, otherwise, they will move out from your website and look for another hotel.
The end objective of designing a website for your hotel business is to convert a visitor into a customer. Therefore, to have a higher conversion rate you not only need to provide the option to make room reservations online (if your hotel requires a phone call to make a reservation, you may be suffering from low returns as a result) but also the software must be easy to use one.
Consumers want to be able to quickly research their rooms and book them online without picking up the phone. By making this process as easy as possible, you can increase your chances of being the hotel they choose for their next stay.
It is not a new fact that a huge chunk of internet users today use their cell phones to not only search for something but, also to make the final purchase.
In such scenarios, it is only obvious to create a web design for your hotel business which is mobile friendly and responsive in nature.
Responsive design is the best way to create a hotel website that is both attractive and functional on all devices, no matter what their screen size. The basic premise of responsive design is that it automatically resizes website content to fit the screen on which it’s viewed, no matter how big or small it is.
With responsive design, your hotel’s website will be easy to view, browse, and use for booking purposes on every device.
Responsive design alone can drastically improve your results, and increase the conversion rate of users researching their next hotel stay from their smartphone.
One cannot emphasize enough on the importance of customer testimonials and reviews; especially for companies that are into the service industry.
Any customer would like to read the reviews from past users on their experience in order to make the final decision. Yes, you can list your properties on third-party review sites such as TripAdvisor, Skyscanner, etc. but, that would take your potential customer away from your website. You certainly don’t want that!
Hosting feedback right on your site can also keep visitors there for longer, which makes them more likely to book with you; as opposed to noticing a competitor while they’re reading reviews on a different site.
Creating a visually appealing and easy to navigate hotel website design becomes all worthless if no one can find it in the first place.
What we mean by saying this is that your website must comply with the latest SEO techniques in order to be available on the first page of Google search.
This means your content should load quickly, include the words and phrases that potential guests are searching for, and keep visitors on the site for as long as possible.
By using basic SEO principles, you can ensure that your site is more likely to appear in searches by those looking to book a stay in your area.
It doesn’t matter what kind of property you own, a highway motel, a lavish hotel, or a cozy homestay. In order to have a successful business, you need to have a highly impressive and productive hotel website design.
GraphicsZoo can help you create a highly engaging web design for your hotel business by incorporating all the basic and important elements of graphic design. Our experienced designers understand the basic needs of creating a progressive custom website design. Connect with us today to know more at email@example.com