“Content is the King!” Surely, most of you have heard of this idiom. When we talk about content, it could be anything that helps provide information about the brand. It could be a video, an Infographic, a collage, a flyer, a brochure, a social media post, etc.
However, if given a choice to pick the most effective content type to market your brand and share relevant information – in detail – with your target audience, it certainly has to be a Blog.
Yes! Using a blog page on your website is one of the most essential ways to popularize your brand online and, is highly recommended by experts.
And, today, we’ll share with you some very crucial points on why it is important to design a blog page professionally and how to do it effectively; in this blog (pun intended!)
To answer this question, let’s look at some really fascinating stats on blogs in this infographic.
And, this is simply a few of the many astonishing facts which establish the importance of having a well-designed blog page for your brand.
Considering that these blogging facts were convincing enough, let’s now take a look at some of the most helpful tricks and tips to design a blog page to engage more audience.
Here are some of the most recommended tips to create your own custom blog design that could get your website more visitors and higher engagement.
When you design a blog page for your website the objective is to keep the audience focused and engaged with your content. So, it is important that there are lesser distracting elements added on the blog page.
The only elements that should be left untouched in your blog page design are important stuff such as, the CTA for subscription, social media icons for sharing, chatbot for immediate help, etc.
In several of our articles published previously which were focused on custom website designs, the one common point that has featured in all is that of the page loading time.
The amount of time it takes for a single page on your website to load is inversely proportional to the amount of time a visitor would stick to your website. So, the higher the page loading time, the lesser a visitor would like to stick around and explore.
Similarly, if your blog page design includes heavy files in the form of images, graphs, videos, slides, etc. it may cause slow loading speed and, eventually, will result in disengagement by the readers.
Using social media buttons on your blog page is somewhat unavoidable. Why we say this is because, they may seem to be a distracting force – sliding alongside while reading the content – however, they enable your content to be shared with a larger set of audience.
So, let’s say a visitor likes the content of your blog and decides to share it with their friends and peers through Facebook or Twitter. It is in such situations when such social media icons turn out to be the real game-changers.
Similarly, a CTA button for your newsletter subscription or blog updates, or signing up for a new account can help you expand your audience base.
This one goes without saying. If the typography of your blog design is not aligned well, the readers would not be able to connect with the content.
Reading a blog shouldn’t be a strain on the eyes. People don’t want to see tiny fonts and strange spacing.
In order to ensure that your blog page visitors get the best reading experience, you need to work on three main aspects of your overall blog content layout;
The blog title: Should be large and elegant so that it gets attention without being obnoxious. Marking it with an H2 header tag is a good way to do that.
The body copy: Should be similarly aligned (either justified or right-aligned) and divided into small paragraphs (not more than 3 lines per paragraph).
Brand resonation: The font style, and color (if used), must resonate with your brand’s overall typography; including the font used for your logo design.
The clearer your blogs are in reading, the more engagement they will have from the visitors. It’s as simple as that!
It’s no rocket science to design your own blog. However, in order to create a highly engaging blog page design, it is always recommended to hire a professional designer.
As an experienced agency, they understand the proper use of graphic design elements when creating a specific type of design.
If you are reading this, it means we were able to hold your attention till the end of this blog which is a clear indication of an effective blog page design.
If you too are looking to increase your website traffic by engaging your audience with custom blog design, simply send us an email with your details at firstname.lastname@example.org