If there’s one positive that we can consider that has come out of this, otherwise draconian, year, is that it has made people more aware and concerned about their health and fitness.
And, with all the fitness centers as well as gyms being shut due to the lockdown, people are moving towards doing personal exercises inside their homes; or in the neighborhood.
Now, this massive shift towards personal training and exercise has increased the popularity and demand for effective fitness apps.
These are mobile apps which, not only suggest the kind of workout for an individual but, also keep a track of their health status.
The fitness app market has been seeing steady growth since its inception in 2008.
In fact, a report published by the Polaris Market Research, in January 2019, predicted the fitness app market to reach $14.7 billion by 2026. The same study, also, anticipated massive growth of 23% CAGR through the forecast period.
In addition to this, as per a Statista report, the revenue in the Fitness segment amounts to $17,963 million in the year 2020; and is expected to see a sharp growth in the coming years.
All these statistics and market studies clearly show the massive popularity and expansion of the fitness app industry.
So, if you are a health and fitness business owner too, and planning to launch your fitness app, it is essential that you work on its UI and UX design carefully and strategically; in order to set yourself apart from the competition and make a solid impact.
In this article, we’ll discuss some basic methods and tips that can be applied to design your first fitness app.
But, first, let’s quickly go through the basics of a fitness app before diving into the design part of it.
As the name suggests, a fitness app is a mobile application that helps users in keeping a track of their physical health and fitness by suggesting them a series of exercises based on some firsthand information provided by the users.
Broadly, there are 3 types of fitness apps that are available on major app stores;
1.Workout and Exercise Apps: The workout apps are designed to provide a virtual trainer on your mobile phones. Such apps provide the users with a list of physical activities and exercises that they can do in order to maintain good health.
2.Nutrition and Dietary Apps: The diet and nutrition apps aim to provide healthy eating options to the users and suggest the best food items on the basis of health information provided by the users. Such apps keep a track of the total number of calories intake in a day, water balance in the body and, other essential nutrients.
3.Activity Tracking Apps: Such apps are mainly designed to keep a track of a user’s daily physical activity. The number of steps walked, stairs climbed, hours slept, distance cycled/run, etc.
Now, depending upon these three broad categories, let’s now get into the basics of how to design a fitness app for your health and fitness business.
This is one of the very first UI design elements that need to be worked upon. The home screen of your fitness app is the central point (the core element); irrespective of the type of app you are designing.
It serves as the main point where users start their journey and, therefore, while designing the UI for the home screen designers need to think of it as a center of navigation and make sure users will be able to operate it easily.
Simple and clear navigation is very important for a great home screen UI of the fitness app.
The designers can either go with a sleek sidebar with minimalistic icons or choose to add clickable sub-headers that lead to the different sections of app content.
The choice often depends on the number of features provided by the product as well as the platform for which it is meant for.
Next, comes the section of the fitness app which offers the personalized feel to a user; the user profile section.
When using it for the first time, users will have to go through the sign-up process, which will then continue as a simple sign-in.
To make it simple for the users, your fitness app can allow different ways to login; such as via social networks, email account, OTP, etc.
Once inside, the applications usually require the personal data of the user to suggest personalized training and health tips.
This includes age, gender, weight, and height which help to define users’ physical condition.
The objective here is to have enough whitespace on the sign-in/sign-up screen in order to avoid any chaotic or confusing UX.
The activity screen of your fitness app is one of the main sections that provides a plethora of information to the user.
This information is, largely, about their fitness and health activities.
For example, if it’s an activity tracking app, it will provide all the information to the user on how active they are during a day. Similarly, if it’s a diet and nutrition app, it will provide information to the user on what all food items they have consumed during the day and the amount of nutrient intake.
To make a sufficient UI for the activity screen, designers include different kinds of activities and sports.
Now, in order to provide easily consumable information, designers can make use of diagrams of various forms; such as graphs, pie-charts, etc.
Such presentation contributes to the effective visual perception of the data which includes many numerals.
Also, you may apply custom icons representing each kind of activity. This way the screen looks clean and neat even if users have a really active life.
The schedule screen is usually the section in your fitness app that helps the users in maintaining a unique time-table for their activities.
The UX design of this section needs to be standardized since there can be many sports activities at different times and different places.
However, in order to make it unique and original, designers can add some interesting icons representing various sports directions.
There is always a central objective or an end goal for every user for which they started using the fitness app in the first place.
It could be losing a certain amount of weight in a certain amount of time, or walking a certain number of steps daily or, consuming a certain amount of calories in a day; etc.
Every individual user would have an individual goal.
So, in order to create an engaging UX design for the fitness app the screen of goals can be presented as a sheet divided into categories: to do, doing, done.
This way users will see how much they have managed to achieve and what they need to strive for.
Additionally, certain design elements can be added to the section that would help in motivating the users to do better; such as a system of awards on completing a certain task.
This could be a great way to increase user engagement on the app.
Note:Apart from the basic UI/UX design elements, one also needs to work out on selecting the best monetization model as well as adding the basic fitness app features; such as user profile, notifications, social sharing, geolocation, etc.
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