Remember the last post on social media which made you stop scrolling any further and take notice?
When it comes to marketing your brand on social media, graphic design plays a decisive part in the overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied with nice visuals to grab people’s attention in the middle of browsing.
However, for executing a successful social media marketing strategy, brands need to keep improvising their designs regularly; and on the basis of the evolving needs of the consumers.
Today, we will be discussing how, as a business and a brand, you can (and should) improvise your designs for social media.
Over the last few years, social media has evolved into a raging marketing tool from a mere networking platform. This has also led to companies finding out new and improvised ways to expand their consumer base and attract more audience engagement.
One of the most effective improvisations adapted by brands is creating inclusive designs.
As the name suggests, inclusive designs are the ones that aim to deliver an equally amazing user experience to as many people as possible. This includes users not just on the basis of their demographics, geography, or interests but also on the basis of their ‘abilities’.
Arecent survey of Facebook users from 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.
That means you can’t just post a flashy image if you want to be inclusive. You should also write vivid alt text, image descriptions, and captions for screen readers.
Using CamelCase hashtags is another good way to create inclusive designs.
When it comes to creating successful designs for social media marketing, brands should always keep their choices open.
Some of the highly rewarding design ideas for social media include;
Applying unique illustrations and making use of original graphics can go a long way in helping your content get more engagement and stand out on social media news feeds.
You can always engage your audience by showing them the behind-the-scenes of your brand’s evolution by using creative and attention-grabbing photos.
Videos are undoubtedly the silver bullet for improving and improvising social media marketing.
Data visualizations (infographics, maps, charts, diagrams, etc.) are one of the best ways to make complex information understandable.
Apart from these, brands can also make use of creative graphic designs in the form of
Try and keep your options wide in order to try new design ideas and analyze the effectiveness of each one of them for different social media platforms.
Well, this should definitely not come across as news or a surprise. Keeping track of what’s latest in the industry is the first page of every marketing 101.
As a brand, you can conduct market surveys, do competitor analysis, or follow industry bloggers to keep up with what’s trending and working vis-à-vis graphic designing for your industry segment.
But remember not to simply and blindly follow the trends. That’s not going to help much!
The objective here is to improvise your designs for social media engagement. So, take note of what some of the successful brands are doing with their visual communication and optimize that to favor your target audience.
Some of the useful sources where you can keep a track of latest design trends include;
Lastly – but, definitely not the least – do not shy away from taking your chances and make some bold improvisations with your social media designs.
It could be the change in the colors that you’ve been using so far in your designs or the typography. Unless you are willing to take some extreme steps or apply out-of-the-ordinary ideas to your designs, you won’t be able to move higher in your industry space and establish your business as a successful brand name.
Technology is evolving and so is the way content is consumed by customers. So, to stay ahead of the curve, it is imperative for businesses to improvise their marketing strategies to establish a brand; especially, on the digital platform. And, in order to do that, as a brand, you need to improvise your designs for social media in the most effective way.
GraphicsZoo can help you with the latest social media design ideas and trends. Simply get in touch with your requirements at firstname.lastname@example.org