Impact of Good Email Design on Business Marketing Results

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by Graphicszoo 15+ days ago 5 mins read

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It has been strongly established through several survey reports and market studies that email marketing is one of the most important and effective ways for your business to connect with customers and build lasting relationships with them.

In fact, according to a 2019 survey from Campaign Monitor, email marketing has the highest return on investment for small businesses.

All these facts are sufficient enough to understand the importance of creating a well-designed email marketing campaign for your company.

Yes! Writing effective and targeted content is highly important. But, so is creating a good email design. The two should go hand-in-hand in order to create a positive impact on the results.

So, today, in this article we’ll discuss the impact of graphic design on email marketing and some of the best practices to create a good email design.

It helps improve visibility

email design

Let’s be honest! We know how our inbox is bombarded with promotional emails every day. 

In such a situation, it is essential to ensure that your potential client/customer not only clicks open your email but, also stays on it and reads your message completely. 

Now, when you plan to create custom email design keeping your target audience in mind it automatically improves the possibility of getting the visibility you are aiming for. 

Having great email campaign design helps you speak to your prospects in a memorable way and it stands the best chance of getting your campaign noticed.  

Also, you avoid getting your emails going straight to the spam box (which is very crucial).

It helps improve conversion

email design

The main objective of running an email marketing campaign is to get higher conversions. Now, these conversions can be to get your customer to visit your website, download your e-book, or subscribe to your blog. 

Whatever the end objective is, you need to ensure that those objectives are achieved.

Now, when you put additional efforts in designing your marketing emails it helps your consumers to identify the highlights (or CTA) and it becomes easier for them to reach those CTAs.

Good design can take a masterfully crafted pitch or concept that can increase conversions. 

So, let’s say you want to create and email to communicate a discount offer on your products and services which is for a limited period of time. Now, you can always use texts in your email to convey this message. 

However, the probability of conversion gets higher when you convey the same message using graphics.

It helps provide recognition

We all know that a picture is worth a thousand words!

The same rules apply when creating custom designs for your email campaigns. 

When you stick to a set of design elements for each of your email that goes out to your customers, after a point of time they recognize your emails just by the look of it. 

What mainly helps in setting this email design template is the use of your brand colors and typography. 

When you use the same set of colors and fonts in your email designs, your customers start to relate with it and start recognizing it. This makes it a lot easier for your company to, then, communicate the message and achieve the desired goals.   

So, now that you understand the benefits of using well-designed emails for your marketing campaigns and, how good email design impacts your business marketing results, it’s time to go through some of the email marketing design best practices.

These best practices will help you understand how you can create effective email designs and what rules to follow.

Email design best practices

·Write an attention-grabbing preheader

·Utilize the layout to enhance your email’s user experience

·Use a responsive design

·Personalize every email

·Optimize your email with calls-to-action

·Keep your email on-brand

·Incorporate unique visual content

·Don’t be afraid to use emojis

·Craft a strong subject line

·Be concise

·Add an “unsubscribe” button

·A/B test your design

To conclude…

Email design that is organized, attention-grabbing, on-brand, and valuable — is so important to the success of your marketing efforts. It's how you effectively keep recipients reading and interacting with your email content.

If you, too, are looking to get good designs for your email marketing campaign then simply send us an email at