Importance of Texture On Your Graphic Designs

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by Graphicszoo 15+ days ago 5 mins read

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Graphic design has become an essential tool for any company looking to excel in the 21st century. Designers are working every day to develop tools that will help in creating a smooth and seamless experience for their customers. Various elements that did not shape the design industry in the earlier days of pencil and paper are entering the markets every day with most of them relying heavily on the use of technology to remain relevant. The texture is one of the many design elements that the present-day designers must use in their designs to make them more visually appealing. A professional designer knows how to use texture to create the desired feel of their designs.

Graphic design involves a proper balance of various elements such as texture, colors, patterns, and shapes among others. All these components amplify each other, and a deficiency of one can lead to poor design. Technological advancements have allowed the development of tools that aid in achieving a proper balance of these elements. The change of designing methods from the old-fashioned pen and paper to the use of computers and software such as Adobe Illustrator has brought up a new set of tools that allow the creation of illusionistic texture.

Why Apply Texture on Graphic Designs

A texture is associated with a sense of feel, which draws all the viewers’ physical and mental attention to the graphics. This means adding it to graphic designs can relay a particular message and inspire desirable emotions to your target clients. Designers have been using texture to create contrasting features on graphical pieces. They have also used it to add a visual intrigue on designs that make any 3D or 2D graphical piece appear more real. Professional designers recognize the importance of bringing depth to a design and highlighting the relevant features of their work.

Actual Vs. Visual Texture

We experience texture by touching and feeling the degree of roughness or smoothness on an item. Therefore, a designer can either choose between using real or actual texture and the visual or implied texture. The real texture is different from other design elements since you can feel the texture with your hands as it appears on the designed items. Designers apply visual texture by creating a design to look like something it is not by using rich, layered graphics, computers, and software.

  1. Actual Texture

This texture is limited to paper-based items such as business cards and product labels. The choice of the paper and material, its feel, and weight have a direct influence on the quality of design. This means an embossed business card may be of better quality than the one from plain paper. High quality and textured paper may come with a higher cost than the plain papers. Therefore, you may consider looking at the affordability of the textured paper versus the image you intend to create.

  1. Visual Texture

Visual textures just made it easy to achieve the intended effect that you need on your graphics without much effort. You just need to create a proper balance of texture either on the background or as an overlay and voila. The designer invents the feel that they want on their designs using layers of texts and shapes and then makes it appear real. They may also use a combination of photography, fine art, and design software to come up with visually appealing textures.


Both actual and visual textures are important in the designing industry. Sometimes it may be impossible to use a real texture on design, but you have an alternative of evoking your desired feel using visual texture. Texture may only be a visual thing, but it can give life to what would otherwise be a poor quality design. We understand the effect of texture on graphic designs at Graphics Zoo. We have an extensive collection of textures, which we will always use to add a visual appeal to your designs. Call us for any graphic design needs!