Nowadays, almost every business needs graphic design as an additional marketing tool to help sustain its growth.
Graphic design is how businesses make their visual branding, marketing, and promotional materials to communicate better to their consumers, by appealing to their tastes or solving their problems.
The design industry has grown so much over the past decade that there are now so many ways to acquire graphic design services—one of them is through outsourcing.
In this article, we’ll tell you some of the things that you need to know before outsourcing graphic design services for your business to know if it’s right for you.
You need graphic designers in every phase of your business even right from the start, especially if you have absolutely no idea how to make graphic designs yourself.
Before you start your business, you need to establish a brand identity, and graphic design plays a huge role in establishing one.
The entire process isn’t a one-off, single project as branding takes more stages in research, conceptualization, and development. Branding also has lots of different applications that you need to consider depending on your business’s needs.
You’ll need a designer for branding assets such as brand identity, logos, watermarks, color scheme, brand fonts, imagery, and so on.
If you already have an established brand identity, great! We can now move on to the next phase.
Now that you’re starting out, you might need a graphic designer for graphic design materials to get your business going such as business cards, letterhead, website, menu design, packaging design, ID design, and so on.
If you have all these sorted out and your business is finally starting to operate, the next phase is coming up with promotional and marketing materials to pull in more customers.
You’ll need a graphic designer for posters, flyers, brochures, banners, billboards, web ads, social media content, and so on.
With all of these in mind, you finally might be convinced of hiring a graphic designer for your business. To get started, you can hire a graphic designer in-house or outsourced.
In-house graphic designers are graphic designers that are employed directly within a company. They are full-time employees that have contracts, making them long term players for your business.
Having a contract means in-house graphic designers are committed exclusively to you without the distraction of other clients.
You have the power to set your graphic designer(s)’s regular salaries, schedules, and work setups. This hold you have over your designers means you’re in full control of the entire creative process.
In-house graphic designers are also in it with you in the long run. This means that their work becomes more consistent and aligned to your liking as they get to know your brand better over time.
Because of these, in-house graphic designers are ideal for businesses that need a constant stream of designs in the long term.
But if you want to go on a different route, outsourcing graphic designers may be the right thing for you.
Generally, outsourced graphic designs are made by designers outside the company. Outsourcing can help you save time, money, and improve the quality of your brand design.
Outsourced graphic designers come in different forms, some of them are freelancers while some are on-demand.
For a more in-depth discussion about their differences, read the related article: Freelancers Vs On-Demand Graphic Designs - Which One To Choose.
To summarize, here are the differences between freelance and on-demand outsourced graphic designers:
With all these added benefits, outsourcing graphic design services can be a blessing depending on your company and your company’s needs. But all good things have their share of downsides as well, and outsourcing is no exception.
One problem is that outsourcing graphic design services can result in inconsistencies in the brand identity. Different designers have different styles, and this can mean that each designer could execute each project differently.
To combat this, you have to onboard each outsourced graphic designer to the existing brand identity and style guide (if you already have one), and you have to do this each and every single time you replace them with every project.
Another problem is that outsourced graphic designers can be harder to manage compared to in-house graphic designers. While a few of the graphic designers that you have outsourced are not bound by any contract, most of them won’t even be in your office for you to supervise.
Lastly, outsourced graphic designers could be handling multiple commitments and clients at the same time. This can be a problem when it comes to committing to strict guidelines and schedules, and some of them could even be handling a competing brand and can result in major conflicts.
When outsourcing, you need to have a proper plan for your projects so they’re easier to manage in the long run. You also need to have a properly set budget so you can prepare for any unforeseen additional costs.
Thanks to modern technological advancements, outsourcing graphic design services are now easier and faster than ever.
Freelance graphic designers are everywhere. In fact, you can easily find and reach them on different platforms:
Professional networking sites
Freelancing platform sites
On-demand graphic design services on the other hand are easier and faster when it comes to connecting to graphic designers. Just look for on-demand graphic design services online, like Graphics Zoo, sign up, pick a plan, and you’re good to go.
Outsourcing can be a great thing especially when you have back-up knowledge and you know what you’re getting yourself into, and there’s no better place to get outsourced on-demand graphic designers than here at Graphics Zoo. Send us an email at firstname.lastname@example.org.