"Great web design without functionality is like a sports car with no engine."
- Paul Cookson
If you are a millennial reading this blog, you may not be able to relate much with the fact that designing a website wasn’t as easy as a simple few steps process. In fact, creating a website design was more about creating a set of static pages and less about giving it a fancy look with quirky designs; 15 years ago.
However, at some point in time, owing to the web revolution that was taking place, the users started evolving and their desires transformed into necessities. And, with necessity, came the change.
Today, we have come a long way from the static web pages, which merely stared back at you when you landed on them, to the dynamic web pages that could shift and switch their shape according to the device on which they are being accessed.
In order to understand the deeper concepts of web development and web design facts, you need to see beyond the visual looks of the website you're making.
Your website visitors are unlikely to be interested in knowing what happens behind the scenes of the website. Little things such as; loading time, the age of the code, browser variations, and also the content itself play their parts in amending the user's experience.
Did you know that an average attention span of a user on a website is that of 8 seconds only? So, technically, you get only 8 seconds to ensure that not only the visitor on your website stays there but also explores more and hopefully converts into a potential customer.
Now, all that depends largely on how you have designed your website.
Let’s take a look at some of the deeper concepts and interesting web design facts that would not only astonish you but also help you in creating a solid website design for maximum traffic conversion.
You don’t really need to have a technical background to know that a website is nothing but a string of computer codes.
Now, what you see on your computer screen when you open a webpage is the sequence of those codes being read out by the browser that you are using to open that webpage. And, every browser has a different way of reading out those codes and presenting the webpage in front of you.
Let’s try to understand this in a simpler manner maybe.
Choose any website that you browse a lot and open that same website on different browsers; Chrome, Mozilla, Firefox, Opera, IE (don’t be afraid), or any other you know of.
Now, what you will notice is that there are some very significant differences in the overall performance and outlook of the website in each of these browsers. These differences in appearance are nothing but how each browser has read out the codes of that website.
In generic technical terms, this is called Rendering or Parsing of the website.
Each web browser has a different way or technique of parsing and rendering. You need to understand that each browser differs in how they interpret the code, which ultimately decides how the site that you are viewing will be displayed on the screen.
How the code gets loaded differs from one browser to the other. There are certain browsers that might not be even able to identify specific blocks of code.
How your website helps in providing a solution to the user and how easy it is for them to search for that solution on your website will decide whether or not the user will stay on your website.
Let’s understand this web design fact with a simple example;
Imagine you have compiled a detailed article of around 4000-5000 words on ‘How to design a Logo?’
Now, if someone who’s been looking to get a logo designed for their brand arrives on your website through this blog from the search page, they’d be expecting a simple and quick solution. Instead, what they get is a marathon of a blog with information that may not even be all useful for them.
As a result, the user would get bored after a while and would leave your website without even getting to communicate with you.
When a user lands on a website, they want to scan through and identify the key points as soon as possible. But if they cannot, they will not stay - they will leave.
Here visual cues are the key to a visitor’s eye; such as the graphics, gradients, icons, colors, and images along with how the content is organized on the site to lead their way to retain the users for a longer time on the site.
In the example explained above, if we design our blog page in such a manner that the user finds helpful tips or options to connect or communicate with you while they read through the blog, they might not tend to leave.
Check out this article on logo designing for reference.
This one’s a pretty unknown web design fact. A general perception is that when you talk about creating a responsive website design, it means creating a web design for the mobile interface; and vice-versa.
However, the reality is entirely different.
Mobile design confines the desktop version of your site to be viewed on limited devices, including smartphones and tablets. And again, there are limitations with mobile websites as it is bound to conceal a lot of your site’s functionalities and features, which means the user cannot enjoy it to the fullest as on the desktop.
A responsive web design, on the other hand, is flexible in approach and viewing experience. It allows websites to resize and adjust their layouts on the basis of the screen of the device being used by the user.
Regardless of the device or screen size, responsive websites fit into those, while at the same time, maintaining the same essence across typefaces, navigational options, and images.
In one of our earlier points in this blog, we discussed the importance of using visual elements in website design in order to improve audience engagement. However, it should be understood that when we use extensive visuals – including images and videos – it also creates a threat of slowing down the loading speed of your web pages.
47% of the users expect your site to load under two seconds.
This is where experienced web and graphic designers are required to apply their skills and optimize all heavy images and videos in accordance to the website in order to maintain a good loading speed.
For example, if we look at websites today, most of them avoid using Flash media format and rather go for something like an HTML5 format that helps to access media from a wide range of devices.
So these were a few interesting facts about web design that you can use to improve the overall performance of your own website and increase user engagement. GraphicsZoo has a team of highly skilled graphic designers who are experienced in creating web designs in compliance with the latest trends. Connect with us to know more on firstname.lastname@example.org