Most Popular Real Estate Fonts for Successful Branding of Your Business

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by Graphicszoo 15+ days ago 5 mins read

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“Now, what in the name of God are real estate fonts?!” You must be pondering. 

If you are slightly confused, and intrigued at the same time, wondering how fonts can help in the successful branding of your real estate business, then we take it that you’ve not been focusing on the graphic designs for your business. 

Successful brands understand the importance of professional graphic design for business and that’s why they are at the position of authority in the market today.

Just like every other business, realtors also need to create a brand identity for their real estate business by establishing consistency and recall value. 

The typeface is one of the most important elements in graphic design and plays a key role in creating a unique identity for a brand. Whether it is for your website design, logo design, mobile app design, or any other business design requirement, fonts are very crucial. 

This is, especially, important when your business logo design is a wordmark, i.e., word-based logo design. 

Take Coca-Cola for example. 

Even if you see a blurred logo of Coca-Cola, you won’t find it difficult to figure out.

Similarly, there are a lot of other examples that you can think of that will tell you why fonts play a big role in establishing a brand identity. These include Canon, Google, Facebook, Amazon, IBM, etc. 

Well, we believe you are convinced by now about the importance of fonts in branding. So, if you are a realtor looking to establish a brand identity for your real estate business, we bring you a list of 7 popular real estate fonts that you can use for your brand designs.

It is good to remember that real estate fonts should not be too decorative and should display a sense of professionalism and credibility to buyers and sellers. 

In order to create consistency throughout your brand marketing, it is important that you apply these real estate fonts not only in creating your logo design but, also can be used throughout your website design, office stationery design, print designs, and any other business design you deem it fit for.

Let’s begin then!

Proxima Nova Font

Designed by Mark Simonson, Proxima Nova is a highly popular font type that was released in 2005. This font has a futuristic essence attached with geometric appearance, making it a great font style that can be used in logo designs, website headers, and body text. It has excellent capital letters and displays a professional and modern feel.

Impact Font

One of the most recommended real estate fonts is the Impact font; from the Sans Serif font family.

The font doesn’t come across as too fancy or decorative and, at the same time satisfies the professionalism that is needed for a real estate logo design. 

Geoffrey Lee designed this typeface in 1965 and it can be used for real estate website design.

Lato Font

Lato is one of the recently created fonts, designed by Warsaw-based designer Łukasz Dziedzic in 2010. It is an excellent font made up of rounded letters that give a clear and strong structure to the design; depicting seriousness and professionalism. 

The friendly vibe of Lato font, also, adds to the cause of creating trust and credibility, making it an all-rounder for several business designs.

Avenir Font

Avenir is a term derived from the French dictionary which means the “future”.  Avenir is a great font style option for the real estate business due to its classic, harmonious, and legible characteristics. 

Its lettering is modern and geometric and, therefore, works well in all capital letters, in body text, for logos, and for headers and displays. It gives off a great deal of sophistication and professionalism and will help you reach clients looking to buy or sell higher-end real estate.

Cinzel Font

If you are looking for a font type for your real estate business designs that reflects ancient features, then Cinzel font is the one to go for.

Cinzel is a typeface inspired by the first-century roman inscriptions and based on classical proportions. However, it’s not simple revivalism, while it conveys all the ancient history of the Latin alphabet it also merges a contemporary feel onto it.

The font designer Natanael Gama made the font unique by associating it with the capital typeface. The Cinzel font is purely capital letters and it is very suitable to use when creating custom logo designs for your real estate business.

Sabon Pro Font

When looking for options of real estate fonts one simply cannot afford to miss considering the Sabon Pro font. This font type has been a favorite of most professional typographers, due to its smooth texture and a great professional presence; especially for e-book texts. 

Considered as a fresh version of Claude Garamond’s serene and classical Roman, Sabon Pro is daring and notably, its italic designs are restricted from the necessities of Linotype casting machines.

Josefin Sans Font

Josefin Sans is yet another elegant font style that deserves to be on the list of most popular real estate fonts. 

Inspired by sans-serif fonts from the 1920s, it depicts a geometric structure with utmost elegance and vintage feel. 

Josefin Sans is currently part of Google's open-source font project and is a free font to download and use for both personal and web projects.

To conclude…

So there you have your list of 7 popular and highly recommended real estate fonts for the successful branding of your business. 

If you are looking for comprehensive graphics design services from a professional agency, then your search ends here. Simply send us an email with your requirements at and we’ll help you create great business designs.