There’s no denying to the fact that video is arguably the most powerful tool at the disposal of the modern marketers today.
A lot of statistics and consumer surveys show that video is the format most preferred by today’s consumer.
Here are some such statistics that prove this claim:
And, then, there are several more amazing facts about video marketing that show why it is important for businesses to work on the aesthetics of their videos.
It’s simple! Businesses have a very short window (2.7 seconds) to captivate an audience before they decide to click away. Attention spans are now shorter than ever, and continually shrinking with no end in sight.
Therefore, it is imperative that businesses should ensure their videos stand out from the rest; and their design plays a huge role in ensuring this.
In this article, we’ll cover some of the most important reasons why businesses must work on their videos to ensure effective marketing and branding.
Views and Conversions
Video promotions bring a clearer understanding of the benefits of a product or service. There was once a time when attaching a picture of a product or service was enough.
However, while images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture.
It has been observed that consumers find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.
A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response.
Video Shows Great ROI
Video production and marketing may not be the cheapest task but, it pays off big time.
Did you know that, 83% of businesses say that video provides good return on investment?
The good news, however, is that online video editing tools are constantly improving and becoming more affordable. Once can easily use their smartphone to make pretty decent videos.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
One marketing research study says you’re your business is 53 times more likely show up first on Google if you have a video embedded on your website.
Having a well-designed video on your website can, therefore, go a long way in ensuring that your business is getting good exposure through online search as well.
Video Marketing Can Explain Everything
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
Are you launching a new product or a service? Create a video to show how it works.
Animated videos are another very effective way of using video marketing as they are a perfect combination of entertainment, nostalgia, and simplicity.
Video Encourages Social Shares
One of the biggest pieces of digital marketing strategy is social media. And videos play a huge role in ensuring effective social featuring of your brand.
Go through any of the most popular social networking platforms and you’ll see the importance of video design for your business marketing.
Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
However, in a social media context, video marketers must remember that people share emotions, not facts. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
If you have not started taking your video marketing strategies seriously till now, it’s high time you start doing it. And, the very first thing you need to do is to plan out a great design layout for your marketing videos.
Not sure how to go about doing it? We can help.
To learn more, connect with us today at firstname.lastname@example.org