Notice how people remember certain brands over others? This is where logos play an essential role in how someone associates with a product or service. Many successful brands, such as Adidas, Starbucks, and Nike, are testaments to a logos’ power over consumers who can identify their brands’ products very quickly.

Logos often reflect how well consumers perceive a business or brand. Several logo trends have been making waves in the industry since the onset of 2022. For anyone who wants to create something that fits in well with this year’s current biases, you can incorporate the following techniques or styles in your logo.

Trends that are “IN” this year

1. Layering

The practice of overlapping elements helps create variation in your logo. You can mix and match colors or symbols to achieve good depth, which would aid in helping your logo stand out.

2. Monograms

This timeless style may be minimal but is enough to represent your brand. They’ve been a favorite aesthetic since the 19th century. Hence, it is not surprising that monograms are used by many brands, including luxury ones like Louis Vuitton.

3. Geometric Shapes

A modest approach to integrating typography and elements is by using geometric shapes. When we say shapes, these are sleek and straightforward elements that are not too overbearing to the viewer. They are simple, so they tend to be easily remembered.

4. Gradients

Making your logo “Pop” is attainable by making use of gradients. Not only do gradients render a uniform look, but it also helps accentuate details. The blending of dark and light hues will make the logo appear like it is in 3D or embossed.

5. Disappearing Letter and Text

Another trend to consider when making a logo is using letters and words with missing parts. The primary aim of this trend is to gather attention by incorporating a sense of mystery. You can add a twist to the design by deforming some letters or using them to produce a silhouette of imagery.

6. Bright Color

Eye-catching vivid hues are trendy this year. Logos that are accentuated with a pop of color are likely to get noticed because they can be easily spotted. Compared to last year when toned-down colors are a thing, 2022 embraces the fun aspect of adding colors to logos.

7. Play with Characters

Sometimes when it comes to logos, it works out when we least expect it. Adding a twist to a logo increases its appeal to the viewer. This is why experimenting with a logo pays off. Although this trend leans on freely expressing creativity, it does not include measly arranged texts.

8. Negative Spaces

From the term “Space”, this trend highlights the use of space to direct attention. Sometimes, space is also used as a means of rendering meanings that can hook viewers.

9. Sketches

A straightforward and artistic way of creating logos is using sketches. Because sketched logos lean away from the common clean-cut elements, they are set apart from the others.

10. Thickness

A quick way to level up a logo is by using varying thickness in fonts or elements. It adds depth to the logo and makes it amicable to viewers.

Top-tier modern logos

In regards to the trends stated above, we’ve handpicked some of the best modern logos from leading brands in the world. You can see them below.

1. Airbnb

This logo is an example of a skillful integration of a geometric shape alongside typographic text. It is simple but presents a perfect balance among its elements.

2. Louis Vuitton

LV is a luxury brand that has been around for a long time. Its classic design of overlapping letters is timeless and has been well-received by consumers especially the monogram version.

3. Instagram

An iconic application logo that renders the gradient effect is Instagram’s logo. Despite the array of colors, it is noticeable how the logo shows colors that compliment each other well.

4. The Guild of Food Writer

When it comes to simplicity, there is no doubt that this logo is very minimalist. It has a balanced arrangement of elements that includes a geometric shape and typographic text.

5. BBC

As a typographic text-kind of logo, BBC has a straightforward design. Though the font is common, the acronym is well-emphasized because of the black boxes that enscapulates them.

6. Nike

There is no doubt that Nike’s logo is one of the best you can find in the market. Whether the symbol is accompanied by text or not, it's still recognizable and is world-renowned.

7. Apple

This simplistic logo design represents both Apple as a business and its stature as a status symbol. It's iconic and literal in the sense that it matches the namesake of the brand.

8. Slack

Versatility is a strength of Slack’s logo. As seen above, the logo can be in either three forms to suit varied online platforms as needed.

9. Tiktok

Another logo with typographic text that matches its namesake is TikTok. Its music note symbol can also stand alone and represents what Tiktok is about, which is a platform where people are given a chance to share their creativity.

10. Nutrill

Nutrill’s logo has a clean design aesthetic. The geometric shape compliments the typographic text that comes with it and is easy on the eyes.

To conclude…

This guide will certainly come in handy for anyone who wants to be able to create a good modern logo in accordance with trends. Moreover, we’ve listed some of the best logos in the market from successful brands.

You can see that despite their differences, the logos are easily recognizable and are retentive to the viewer. Also, the logos usually have minimal elements that are enough to attract attention.

GraphicsZoo can create a good logo for you. We have a team of dedicated experts to assist you in your design needs. Learn more about our services at support@graphicszoo.com.

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