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30 Nov 2020
The role of social media in executing effective marketing and branding is not hidden from anyone.
Platforms such as Facebook, Instagram, WhatsApp, Twitter, LinkedIn, etc. witness billions of monthly active users from across the globe.
However, with nearly 3 billion monthly users, globally, Facebook is the clear leader in social networking. And, today, we’ll be discussing Facebook landing page design tips for the very same reason.
A lot of you business owners must be aware of the benefits of using Facebook as one of the online marketing platforms for your business.
You may have created a dedicated business page on Facebook or, a business profile for direct engagement with your audience.
But, what many of you may not be aware of is the importance of designing a targeted Facebook Landing Page.
Now, we know, you must be thinking, “What is a Facebook landing page, and why do we need to design it?”
Well, so let’s begin with the basic definition of the same to understand what we are talking about exactly.
In the most basic form, a Facebook landing page is a dedicated page where you lead your target customers after they have clicked one of your Facebook ads.
These pages are designed specifically for a particular purpose; for example, discount information, etc.
These landing pages are unlike any of your webpages and, are created to complement your Facebook Ads.
Now, that you understand what a Facebook landing page is, it is crucial to understand why you need to design one professionally.
So, let’s say you are running a Facebook ad campaign for your new range of t-shirt designs, and a customer (who’s probably got a 5 minutes break from work) comes across one such ad while scrolling through their feed.
The customer clicks on the ad, but instead of leading them to a description page where they can know more about your new selection of t-shirts and can take an action (purchase, add to cart, etc.), they are directed to your website’s homepage.
What do you think would happen?!
Let us tell you.
The customer would immediately click on the “back” button and return to their Facebook homepage to continue their scrolling.
They probably don’t have so much time to explore your website and know more about your brand.
And, so, since you didn’t use a professionally designed Facebook landing page that could compliment your ad, you just lost a potential customer.
So, now you know what a Facebook landing page is and the importance of designing one; professionally.
Following this, we now will discuss some very helpful tips and tricks to create a successful Facebook landing page design that can improve your Facebook ads’ conversion rate; and, eventually, the overall ROI of your social media marketing expense.
When creating a Facebook landing page design, the very first thing to keep in mind is your target audience. After all, it is your potential customers for whom you are running your ads.
You need to understand what they probably might be looking for that prompted them to click on your Facebook Ad.
Make sure you have the right kind of content available on your landing page that suffices the information required by the customers.
No, no. Don’t worry! We are not getting into geometry right now (scared of math huh?!).
What we mean by design congruency is that, when designing a Facebook landing page, you need to make sure that it is consistent with respect to your Facebook Ad banner.
The colors, the fonts, the messaging, the CTA (Yes! even the CTA), etc. everything should be in consortium with each other.
Maintaining such design congruency will help reinforce your message to prospects and reassure them they’re in the right place after they click.
With the increasing number of mobile users all, over the world, making responsive website pages is a given in today’s time. The same applies to creating a Facebook landing page design.
It has been established through several survey reports that close to half of global Facebook users (monthly) access the platform from their mobile phones.
So, not optimizing your Facebook landing page for mobile platforms is signing a death sentence for your paid campaigns.
Better not waste your money instead!
We have already discussed the purpose and importance of having a Facebook landing page design.
And, if there’s one thing which we can extract from that explanation it is the fact that a Facebook landing page is designed to achieve one specific objective.
Sometimes, we get carried away with our campaigns and overwhelm the landing page with information,
This could potentially harm the overall effect of creating the landing page in the first place by creating confusion for the customers.
If you are running an ad for your new range of t-shirts, keep only those on your landing page. If you are giving your early bird discounts on your merchandizes, show only that to your users.
Help make the decision easy for your visitors by providing them with only one choice. This way they can either choose to accept your offer or reject it (not that we want that!).
Creating a successful Facebook Landing Page design is as simple as it is complicated. And, therefore, it is highly recommended to get professional help by opting for on-demand graphic design services.
A professional designer would know how to go about using the basic elements of graphic design to create the perfect Facebook landing page.
Need help with your social media designs? Get in touch with us at email@example.com today.
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