How come creating landing page designs different then? Or is it different at all?!
This article is largely created to answer these questions; and more.
But, first, let’s understand what a landing page is exactly?
What is a Landing Page?
A landing page is any page on your website or a standalone page associated with your website, that provides information for a specific segment of your business, seeking a particular action from the audience in return.
We understand that it can get a little overwhelming for the uninitiated to differentiate between a landing page, a homepage, and any other page of your business website.
The best way to explain, and understand, this is to define the search method for the page and the purpose of its existence.
For example, a homepage is often found through word of mouth or social media, while landing pages are found using keywords and high-ranking search results.
While a homepage is the main entry page for your website which can be found through your social media profiles as well as Google search results, landing pages are often promoted through ads to solve one main objective; conversion!
Now, depending upon the need and marketing plan, these objectives (conversions) could be of different types; such as email subscription, product purchase, filling up a form, etc.
It is clear from the above example and explanation that creating an effective landing page design is very crucial. It has been created to solve a purpose (conversion) and, therefore, must be designed in such a manner that it achieves the end objective.
Let’s dig in!
A user’s attention span is said to be of 7 seconds only. So, when you get a visitor on your landing page through an ad that you have spent money on, you don’t want them to leave without taking any action or, at least, spend some time to understand what you have to offer.
However, having said that, it’s not enough to include a few stock images to lure your audience. Instead, include quality images of:
Ensure they get engaged as soon as they land on your page.
Believe it or not, but a gripping headline can do wonders for your landing page design. It’s what compels a visitor to stay and learn more about what you’re offering.
A good headline helps the audience visiting your landing page to get the gist of what they can expect and why they are on the page.
So, it is important to keep the headline on your landing page clear and concise. It is good to use some powerful words to intrigue the audience.
Irrespective of the kind of business you are into, establishing a trust for your brand in your target audience is one of the prime objectives.
So, when you plan to create a landing page, which is there to execute conversion, it is important to use trust elements generously and strategically to establish credibility for your products and services.
Landing page trust elements include badges, customer testimonials, expert quotes, and data. These things show that your business is trustworthy and that whatever you are offering is of high quality.
However, it is important that you are not going overboard with the use of trust elements simply for the visitor to figure out that all of these are fake. So, ensure that:
- Trust elements should be relevant.
- They should be credible. Internet shoppers are savvy, and they know the difference between a trust badge you’ve paid for and one that comes from a reputable company.
A lot of businesses use push notifications on their landing page designs to inform a visitor about the latest discount offers. These messages flash open on their faces as soon as they land on the page.
While, giving an irresistible discount offer or saving scheme to the viewers in order to push them to take immediate action is good, what many don’t understand that it is the Fear-Of-Missing-Out that generates more eagerness to take an action.
The fear of losing something is far stronger than the excitement of gaining something.
According to the theory of loss aversion, a human mind is more likely to anticipate the pain of losing something than to feel the pleasure of gaining something of equal value. For example, it feels good to get $100, but the pain of losing $100 is twice as intense.
Use relevant testimonials to reflect that pain and provide a solution to relieve that pain at the same time.
Along with these, you should ensure the following as well in order to create high conversion landing page designs;
-Choose a clear CTA and place is appropriately on the page.
-Do not clutter your landing page with texts and graphics. Do keep some whitespace as well.
-Select the right typography.
-Highlight the benefits rather than focusing only on the features.
-Keep the action short. You don’t want your customers to fill out long forms or go through several steps of registration.
-Use a relevant color scheme to go along with your typeface.
A strategically designed landing page can help businesses to improve the conversion rate substantially. These were some of the tricks that we have observed and learned by working for 1700+ clients over the years.
If you are looking to create high conversion landing page designs for your brand, we can help. Simply get in touch with us today at firstname.lastname@example.org