In the wake of the COVID-19 pandemic, visiting a doctor or a healthcare professional got restricted only for the COVID positive patients. And, that lead other patients to look for digital means to connect with their doctors.
So far, digital appearance and experience were not a priority for such businesses. However, 2020 certainly changed that (along with a lot more!).
As a result of this sudden massive transposition, the healthcare and pharma businesses had to start working on their digital presence; especially their website design.
2021 would need such healthcare and pharma operators to not just work diligently on their digital presence but, make sure that they offer the best UX experience to their website visitors.
As a professional graphic design service provider, we understand that terms like UX design, website design, rebranding, etc. may sound alien to all of you from the healthcare and pharma industry.
And, therefore, in this article, we’ll be sharing with you some very useful and important tips to better your website’s UX design.
One of the main factors that could help you retain a loyal customer base is the availability of data in the form of medical history, reports, prescriptions, etc.
The easier it is for the patients to go through their personal medical data through your website, the better results you’ll get as a website owner.
Remember that using hardcore medical terms and jargon won’t really help here. You’ll have to keep the language simple and generic.
Another thing that would add to user retention is detailed and helpful insights. Let your website content be self-explanatory and give healthcare suggestions on the basis of the patient’s current state.
Here are some common practices that can help:
·Curate and share the latest news, research, and innovation that put the patients in the driving seat.
·Don’t force patients to register; instead provide value as soon as they arrive at the website.
·Tell stories and encourage interactive explorations vs. “walls of text”
Always remember that “useful, actionable content builds brand trust”.
When we talk about creating aninclusive design, there are largely two ways to look at it.
The first one covers the concept of customizing the website design in such a way that it is equally simple to access and understand by differently-abled people.
In fact, in 2010, the Americans with Disability Act (ADA) had laid down an entire set ofguidelines on website accessibility for everyone.
According to these guidelines any website that is accessible to the public should be:
Any website would be considered as complying with the ADA norms only if these parameters suffice not only for the general public but, also differently-abled people; such as,
-Those who are visually impaired (color blindness, partial blindness, etc.)
-Those who are hearing-impaired (mandating subtitles in videos, etc.)
The second part of creating an inclusive design is that by including not just patients as your target audience but, also the caregivers; such as family members, friends, spouses, etc.
Caregivers are sometimes referred to as “secondary patients". They need and deserve the same level of experience and guidance through their often-difficult journeys.
One of the best UX design practices for healthcare and pharma websites is audience-based navigation for users to quickly find and discover the topic of interest based on who they are and how they can find the relative answers.
In this process, every web designer needs to organize the UX/UI design in such a way that any user can quickly understand how the entire site is structured.
That way, users can find the information they’re looking for quickly and effectively and without seeking assistance from other people.
Having simple and intuitive navigation on your website can make a world of difference in keeping your visitors engaged, thereby increasing the chances of converting into loyal customers.
In the current business marketing scenario, having a mobile-friendly website is a no-brainer. Putting it bluntly, if your website is not adaptive or responsive in nature, consider your website failing miserably.
Given the rapidly increasing number of mobile users, the importance of a healthcare website design that is mobile-responsive cannot be overstated.
Honestly, there’s nothing much to explain or debate on this particular point, since it is one of the basic steps in any website design 101.
Establishing credibility by winning the trust of your target consumers is an important asset for any business owner. However, when it comes to the healthcare and pharma business, the trust factor becomes all the more important.
This is for a very simple reason that the consumer here is either a patient or a relative of one looking to improve their health.
Some of the best practices that you can follow as the website owner include;
-Provide links to full clinical studies and case studies and cite reliable sources to reinforce all site content represents scientific, objective data.
-Use real images and reviews so that the website visitors can relate to them.
-Offer key metrics and data as opposed to self-proclaimed statements.
-Highlight success stories, affiliation from government bodies, and certification from the industry.
The global scare that corona has brought to the world has done only one good thing; it has made people more aware and cautious towards their health and lifestyle.
2021 is definitely going to be a lot busier for healthcare and pharma businesses and, therefore, it is important to have a well-designed website.
Get started with your own website design already. For more information and design support, contact us at firstname.lastname@example.org