Case Study: Webdirexion

Background

Webdirexion is a small digital marketing agency with a team of three. Its core competency is developing comprehensive marketing framework for different organizations in the for-profit and not-for-profit sectors to help grow their business. This framework, called RACE (Reach, Act, Convert, Engage),

relies upon several online marketing strategies, including WordPress site development and online advertising on social media and other platforms. Their clients include the Maryhill Museum of Art, Public Market Coffee, Padden Dental, and Guyton Strategies. With some of these clients, Webdirexion works primarily on website development to draw traffic and engage customers. Their expertise enables them to develop a website visitors will interact with, and convert them into clients for that business through this website and other digital marketing tools.

The Challenge

In scaling up their business, it is likely that there will be more demand for online graphics work to complement and enhance the effectiveness of their marketing tools. To meet this demand, Webdirexion has to invest time and resources on graphic design development. Members of the marketing team use tools like Canva and Photoshop for this work. They also rely a lot on stock images in the process, which may not help some of their clients. The company wants to think about the big picture in terms of marketing strategies for their clients. At the same time, they want to make it possible for clients to get truly custom marketing materials they can use to achieve customer conversion. To make this possible, they need a partner who can help them develop the graphics they need for clients’ various marketing tools. Webdirexion reached out to GraphicsZoo for help.

The Solution

Scott [name] of Webdirexion says that GraphicsZoo, as their partner “art department,” helps them rely less on stock images and more on custom images for their clients. They are able to spend more time thinking about business concepts and marketing strategies. The 24 to 48-hour turnaround time that GraphicsZoo offers their clients on projects enables client responsiveness and interaction, thus giving clients a chance to make the graphics work truly their own. GraphicsZoo’s work complements Webdirexion’s marketing strategy by offering them the images that they need for their clients and their own agency.

The Results

Because of this collaboration with GraphicsZoo, Webdirexion has been able to scale up their client base [?] while investing more time in client development and marketing. They save [?] by collaborating with GraphicsZoo to make their graphics. This has resulted in Webdirexion becoming more attuned to customer needs and concerns without being bogged down too much with detailed work in some areas. Webdirexion is happy to make use of GraphicsZoo’s services and recommends them to companies in their sector.

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