The homepage can be considered as the entrance room of a website since it is the first place where most of your website visitors land.
So, when you consider developing a website for your business (or thinking of redesigning), it is a good idea to start with your website homepage design.
You see, the homepage of your website is like a guest room of a house, where visitors (especially, the first-timers), based on the decoration, judge your living standards and lifestyle.
It has well-framed family photos, your awards, and recognitions, nicely painted walls, decorated sofas, a vase with fresh flowers, etc.
We hope you’re getting the picture!
Basically, it is your website homepage design that would decide whether the visitors, who are potential customers, would enjoy visiting your site and convert or, feel dismayed and leave in seconds.
So, now, that it is established how important it is for you to focus on the homepage design of the website, here are 10 crucial elements that you should include in the design to make your homepage effective and engaging.
The headline is the very first thing that a visitor would see (and read) when they arrive on your website. And, if it is not compelling enough, you could lose out on a potential customer within a matter of seconds.
The headline of your website homepage needs to describe who you are, what you do, and (most importantly) how can you help?
You don’t need to make it descriptive. Simply sum it all up in 2-3 lines.
Think about the reasons and factors that could lead someone to your website homepage. Use that to create a sense of continuity and relevance in providing information to the visitors.
This will not only help in creating interest in the visitors but, also convince them to spend more time on your website and understand your business offerings.
If the homepage is the face of your website, a logo is the face of your entire brand. It is, therefore, imperative to use your business logo on the homepage.
The recommended position to place your business logo design is on the top left corner of the page – somewhere near the headline – in order for the visitors to take note of it.
A good practice to ensure your logo is clearly visible to the website visitors is by keeping ample whitespace around it.
Sometimes, UI/UX designers like to chip in an additional feature to the logo by making it a link to get back to the homepage; no matter where one is on the website.
The site menu, or the navigation menu, is another very important element that should be a part of the website homepage design.
It is this menu that tells the visitors about the rest of your website. It provides the option for them to go on to other pages in your website which might be of interest to them.
This plays a very crucial role in putting your website visitors at ease, and invoking trust.
By creating a nicely designed navigation menu, you are also able to make your website homepage design look clear and neat; by avoiding unnecessary content stuffing.
The navigation menu is another part of your homepage design that needs to be placed at the top.
The success of your website design depends a lot on the overall visual aesthetics used through effective graphic design. And, this makes the hero image a crucial element to be used in your website homepage design.
The hero image is the largest image that is used, commonly, in the header of your homepage. A lot of UI/UX designers use it as thewebsite background design image as well.
The hero image is a great element that can be used to deliver your headline, CTA, and logo as well.
Therefore, it is important that the image which you choose for your hero shot should be in consortium with the text that will reflect on it.
The main reason for creating a business website is to achieve a set goal or objective. And, in order to achieve that goal, you need to ensure that your website visitors reach that page to take action.
The CTA is that element that helps customers reaching to that point, to take that action and achieve the end goal.
The CTA should be designed and placed in such a manner that it compels the visitors to click on it; to move further in the funnel.
A good way to do that is by applying the following methods:
-Use action-oriented sentences; such as, “Read More”, “Click Now”, “Book Now”, “Talk to Us”, etc.
-Optimize the design of the CTA using colors, fonts, size, shape, and placement.
-Highlight the value of taking the action; such as, “Start your free trial”, “Get 20% off now”, “Subscribe for the newsletter”, etc.
Once you are able to successfully entice your website visitors with your homepage headline, it’s time to keep them engaged through informative content.
And, a good introduction to your company can help achieve it.
The introduction is a good place to go into the details of what you have outlined in the headline.
Not only can you explain to your customers about the business offerings but, also mention how you make it all possible and, why it all matters what you do.
You can highlight the benefits of using your products and services, outline your leadership details, and list some of the key features.
The introduction is, also, a great place to include relevant keywords for SEO purposes.
Check out this blog piece onSEO principles for website design to get a deeper understanding.
Trust elements are, basically, the social proof of your brand’s authenticity and credibility.
These elements largely include;
-Awards and accolades
-Relevant statistics (number of subscribers, customers served, etc. )
A good way of enhancing the impact of these trust elements is by using actual images; such as real pictures of clients who reviewed your services/products, etc.
As the name suggests, trust elements play a crucial role in establishing trust within your website visitors and improve the chances of converting them to customers.
Talking about engaging website visitors, interactive features such as a survey or, a quiz, a banner ad, etc. can serve well.
You can also use auto-responders or, a real-time chat feature to demonstrate your business agility.
The purpose of using such interactive features is to ensure your website visitors find it fun and friendly to navigate through your homepage and feel compelled to explore further.
Now, that we have covered the top and middle sections of the website homepage design, it’s time to highlight the bottom or, the footer, of the page.
And, one of the main elements that should be a part of the footer on your website homepage is the business contact information.
Be it your official email ID, customer support number, or, a physical address, you need to ensure the customer has every contact information available to get in touch with you.
Apart from the fact that the contact information helps in building trust with the customers, it also provides a platform to push the customers further down the purchase funnel.
Very effective and, very important!
A knowledge base is a very important part of any website design. It provides all the information (in detail) related to all the important aspects of your business as well as answers to all the frequently asked questions.
It is another effective channel to engage your website visitors and builds your brand’s image as the industry thought leader.
We hope this article was able to explain to you why it is important to design your website homepage effectively and what crucial elements to add in order to create a successful website homepage design.
If you are looking for professional help with your website design, simply get in touch with one of our design experts at firstname.lastname@example.org