In 2019, retail e-commerce sales worldwide amounted to 3.53 trillion* US dollars. And if we go by the market projections for e-retail revenues, they are expected to go beyond 6.54 trillion US dollars by 2022*.
Now, when it comes to determining the success of an e-commerce website the first few things that come to mind are;
- Product/Service quality
- Brand Recognition
- Shipping Charges
- Return Policy
- And, of course, Customer Service
Did you realize what’s been missing from the list?
Yes! It’s the UI design part of the website. The part that plays a key role in ensuring that the visitors to your e-commerce website stay on it and explore more.
Though not given much importance, it has been a well-established fact that the e-commerce website design plays a huge role in the success of this e-retail business. Good e-commerce web design is crucial for turning website visitors into customers.
So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, buy your products.
But how, exactly, do you do that?
How do you work on your e-commerce website design such that it helps increase your sales and improves your overall business ROI?
Well, let’s find out!
Here are 12 incredible and effective tips for creating high performing e-commerce website design.
One of the foremost things to consider when designing an e-commerce website is to be in your target customers’ shoes.
Every single detail of your website, from product images to contact forms, could potentially contribute to a user’s decision to make a purchase.
And, that’s why you should keep your audience in mind with every single decision you make when it comes to your e-commerce web design.
Well, when we are talking about the “design” part of your e-commerce website, it is evident that our focus is on the overall aesthetics of your web pages. And, images make a crucial part of that aesthetic; obviously!
You don’t want a potential buyer to leave your website simply because they were finding it hard to view the product images clearly; or finding any image at all.
If you want people to buy your products, you need to show them what they’re buying via high-quality product images. It’s very simple!
Color is one of the principal elements in graphic design. So, when it comes to creating custom website design – especially, for the e-commerce industry – colors play a huge role in it.
Colors carry a psychological effect on human minds and can prove to be a powerful tool if used appropriately.
Different colors can inspire different feelings, emotions, and actions of people. So, you can use thiscolor psychology to your advantage and inspire higher website conversion.
As the website owner, you’d know the amount of content – in the form of text and graphics – your visitors may have to consume. So, you don’t want their experience to become tiring by creating a highly complex website design.
Avoid using unnecessary pop-ups, ads, flashy colors, and any other kind of distracting element that would sway your audience away from your website.
When it comes to designing an e-commerce website, simple is always better. Period!
It’s 2020, and we know that the number of internet users through mobile has surpassed those using the internet from their laptops or PCs.
Creating a mobile-friendly website for your e-commerce business should, therefore, not come as a surprise at all.
When you create a responsive website design for your e-commerce business, you allow your brand to reach a wider audience base and increase your chances to get a much higher conversion rate.
Additionally, when you make your e-commerce website design responsive, it helps the users to get all the features of your original website without compromising on the quality.
If you want to create a loyal audience base for your e-commerce brand, you need to ensure that they trust your business.
Your audience needs to feel secure while making a purchase from your website and need to know if they can rely on your products.
Some of the easiest ways to create this sense of trust and security in your audience for your brand are;
- Include genuine and original reviews and testimonials.
- Use a secure payment gateway server.
- Add trust identifiers.
- Provide links to your social media page.
- Shipping and return policies
- Outline the return process and what products can be returned
Do you know what sells more?! Things that are on the clock and may go out of stock soon.
Items that belong to the ‘out of stock’ or ‘limited stock’ category get immediate attention from the shoppers.
So, creating this Fear-Of-Missing-Out effect for your website visitors can help you with higher and faster conversions.
As a part of providing ease of accessibility to your website visitors, you should define your product categories in a comprehensive manner.
Defining product categories can help your audience to search a particular item from the list and go on to that specific page to find more information.
Adding a search bar to your e-commerce website design is of paramount importance.
This is for the simple reason that if your website visitors have to click around ten different menus before they find the product they’re looking for, they’re not going to stick around at all; and probably visit your competitor’s website.
In fact, you should make the search bar omnipresent by putting it on every page and in familiar locations (preferably top-right corner of the page).
Also, providing various filters in the search will help your website visitors to reach their desired product faster. Some of the basic filters that you can add include best sellers, highest or lowest price, product rating, newest item, etc.
The ‘Quick-view’ option is a great way to engage your audience with your products.
It helps them get an overview of the product and decide whether they want to check out the full details and make the purchase or check out another product from the category.
It saves them the unnecessary page load time for each item; making the process faster.
Providing enough information about each product across all the categories is a crucial part of your e-commerce website design.
Not only does it provide a professional look to the overall UI design of your website but, also helps your audience to make an informed decision.
You can add information such as the;
- Options for different sizes or colors,
-A size chart,
- Materials used,
- Total cost,
The fewer remaining questions your audience has about a product, the more likely they are to make a purchase.
The shopping cart is where all the selected items by your user are stored for them to review everything for the last time before they checkout and make the purchase.
So, it is imperative that you ensure the shopping cart design of your website is well done.
You should ensure that the CTA is in place and is noticeable. Additionally, you can make your shopping cart editable with the ability to add, remove, continue shopping, or change details like size, color, or quantity.
2020 has seen extra-ordinary and unimaginable circumstances so far with the global pandemic of COVID-19. However, due to this situation, online purchasing of goods and materials has increased more than ever.
So, if you are an owner of an existing e-commerce website or planning to start one in the near future, make it a point that you comply with these tips to ensure a progressive e-commerce website design.
If you need help with professional website design services, kindly get in touch with us at firstname.lastname@example.org