Posters are one of the most underrated, yet highly used, offline marketing tools for brands to create awareness and engage with their target audience.
It was in the early 1870s that posters started to be used for advertising and promotional activities. However, initially, they were black and white and heavily text-based but, the introduction of Jules Cheret's three stone lithographic printing process meant artists could soon develop striking, colorful poster designs.
Here’s an interesting history of logo design and its evolution.
Posters are great because they work across-the-board.
Irrespective of who you are, what you do or, what you’re promoting, a poster is an effective and visually impactful way to get the word out and get your audience excited about what’s coming.
Whether you need to get people excited about a new film, a buzzworthy product, or your next event, effectively designed posters help create the impact.
Now, of course, posters are not meant to look the same for all and every type of marketing gimmick. They need to be customized as per the audience demographic and type of news you want to convey.
For example, a unique poster design for the next big indie film is going to look different from a poster advertising a music festival.
Additionally, a company that wants to establish a cool and hip brand image will create a custom poster design in order to look different from a company that wants to create an image of being serious and elite.
You get the picture!?
Don’t worry if you are still not getting the clarity, since, in this article, we’ll be sharing with you 24 poster design ideas and examples divided into different design categories. This will give you a better picture of how you should be choosing the right poster design for your brand advertising and marketing.
We hope these poster design ideas and examples were clear enough to give you some design inspiration.
Remember that designing your own poster is about more than designing a pretty piece of paper to slap on the side of a building. When you create a unique poster design, it can actually do a lot to boost your company or organization and communicate your brand message.
If you require professional assistance with your poster designs, we are simply an email away. Get in touch today at email@example.com