11 May 2020

5 Signs It's Time to Rebrand Your Business – Graphic Design Tips

“To improve is to change. To be perfect is to change often.”

– Winston Churchill

Change is the only constant, it is something that we’ve been listening to for decades. As the times change, so does the priorities of the consumers for a brand as well as their purchasing reasons. One needs to move along with the latest trends in order to hold on to its customers while adding new ones. And that means rebranding your business strategically whenever the time requires.

Considering the increasing competition in every industry sector as well as the evolution of the latest technologies, rebranding has become more of a necessity today; rather than a compulsion.

If you have been thinking to rebrand your business but, not sure if you really need to do that right now, here are 7 important signs to look for which will confirm that it’s time to rebrand your business.

No brand consistency

A DIY logo that you created when your business first launched, probably worked well enough. However, now that you have a growing business it may be time to level up and give your brand a visual edge in order to stay ahead from the competition.

Yes, having aunique logo design is important, however, if you only have a logo – you don’t yet have a brand.

A logo is an easily recognizablegraphic element that visually represents your brand and usually includes your business name and possibly your tagline. However, it’s the overall visual feel of your business that matters more and to ensure brand consistency.

This includes your fonts, color palette, icons, patterns, and your imagery style

If you set clear brand standards, your audience should be able to tell with a quick glance about what they can expect from you and your business.

It’s not working anymore

If lately, you are experiencing a drop in sales or inbound leads, this could be an indication that your customers are not able to identify with your brand anymore. This means a rebranding may be required and is usually a good step to take for a business to remain relevant in today's society.

We’ve had several clients who realized they needed to modernize their brand after they’d begun to miss out on business opportunities they should have been qualified to get.

First impressions counts and your visual brand’s role is to convey your message and values visually and position you as a professional in your field. If your visual brand is poor and outdated, making you look less professional, you could be losing business.

There’ve been changes in your business process

Over time, businesses grow and develop; which is great!

A decade ago, when you started, your business model may have been something else than what you have converted it into now.

And, that is why it becomes essential that when your business changes, so must your brand. Your brand should always align with the way it operates behind the scenes, otherwise how else will consumers know what you are offering?

You need a branding that depicts who you are as a company, in the present time. Not 10 years ago.

You are undergoing a merger or acquisition

Mergers and acquisitions are ideal situations to rebrand your business. It's important to ensure that the acquired brand fits into the brand architecture of the parent company.

Having said that, it is also crucial to understand the extent to which you should be rebranding your business. All too often, executives fail to think this through, which can result in both the brands suffering due to the confusion that can come from a lack of brand alignment.

Ultimately, if rebranding is needed, businesses need to make sure that the rebrand accurately conveys to customers what they can expect from them going forward, and the value the merger will bring to their experience.

Your target audience has changed

So let’s say you started off as an all-female product and services company. However, with the time you decided to expand your target group and foray into men’s product line as well.

In such a situation, you cannot simply continue with the same brand messaging and communication as before.

You need to restate the value proposition of your brand in the context of the new buyer segment; as a solution to their core issues.

Rebranding your business allows you to redefine yourself with the goal of reaching these "new" and untapped audiences.

To conclude…

Wondering how graphic design is related to rebranding or what role graphic design plays in this process.

Well, when was the last time you really looked at your logo design?

What about your brand colors? Could you name the colors from your primary and secondary brand palettes?

Successful brands are those which allow and attract consumers to engage and interact with them. And, the one thing which plays a crucial role in this process is graphic designing.

If you are getting any of these signs explained above or anything else which is hinting you to rebrand your business, let us do the heavy loading for you. Connect with us today at support@graphicszoo.com