When we talk about the use of negative space in graphic design, it refers to the whitespace or the blank space in the design.
Often overlooked, this whitespace can be utilized meticulously and cleverly to create enticing and engaging designs.
Today, we will discuss the use of such negative spaces cleverly for creating logo designs.
Negative space logos started as one of the hottest logo design trends for 2019, continued with their popularity in 2020 and, are expected to carry this logo design trend in 2021.
Check out the list of logo design trends to expect in 2021.
Comprehensively speaking, the negative space logos are all about using the white spaces within and between letters and pictures to create new images.
A very familiar and popular example of such negative space logo design is the logo of FedEx.
This cargo giant created a custom log design for their brand which looks pretty simple when you see it the first time. But, on looking closely at the logo you will see the → between the E and the X.
The thing about negative space logos is that they carry some hidden meaning in them. These are all layered in the form of images within images, images within letters, and, letters within images.
You’ll find hidden pictures, initials, names, and even additional details about the brands they represent.
Think of the negative space in a logo design as a secret closet that puts out information cleverly without making the logo look busy. And, a logo being the main element that creates a unique identity for your brand, it is important that it reflects the brand image and story effectively.
So, today, in this article, we are sharing with you 50 such logo designs that display a clever use of negative space in them.
Time for some logo design inspiration!
To conclude…
Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make dual imagery and representation of a product. When it comes to negative space logo designs, agencies can incorporate multiple meanings into their logo designs.
It’s a great way to capture a customer’s attention and make them look twice.
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Simply send us your requirements at support@graphicszoo.com and our expert design team will help you create the most unique logo design for your brand.
