Running a restaurant business can be a challenging affair just like any other business operation. However, marketing one, especially a new one, can be an entirely different challenge altogether.
One thing about the food industry that a lot of players (especially new ones) miss out on is the importance of appearance. Interestingly, how your dish looks matters a lot in attracting your target consumers’ attention.
You have to make sure that the food that you serve in your restaurant not only tastes good, but it has to look good as well.
So why should marketing be any different?
In marketing, graphic design is both the plating and garnishing of the dish; that is your brand.
It entices the senses of your customers and encourages them to patronize your business.
This is why graphic designers are such an important asset to any type of business.
You can’t always rely on making your food look appetizing or making the interiors and exteriors of your restaurant look exquisite. You also have to put in some effort to promote your brand through well-designed marketing and advertising.
This comes in the form of branding, social media content, web design, poster design, menu design, packaging design, and so much more.
Boosting marketing efforts to beautify your brand is crucial in a type of business that is extremely sensitive to the opinions of its customers.
Graphic design for the restaurant business ensures that your brand leaves a good impression on your customers before they even get a taste of your cuisine.
In this article, we’ll tell you how graphic design outsourcing can help your restaurant business in a lot of different ways.
From convenience, saving time and money, to getting a higher quality design, the list of benefits that outsourcing can give to your business makes this article totally worth looking at.
Unless your restaurant is an entire corporation with multiple chains in different locations, getting a full-time, in-house, graphic designer won’t be completely necessary. In reality, your restaurant probably won’t be needing a constant stream of design 24 hours a day, 7 days a week.
More often than not, you would only be needing designers at the first stage of your business to establish a brand identity for your restaurant and then occasionally make designs for promotional materials.
Outsourcing fits in this situation because you can get graphic designers only when you need them. This way, you can pay them only when you make them do graphic design for you, instead of giving them monthly salaries and full employment benefits.
Check out our take on what to choose between a freelancer and on-demand graphic design services.
You’re probably thinking: sure, graphic design is great but I personally don’t have time to do it. The restaurant business is fast-paced and we often don’t have the time to do the graphic design ourselves.
Some restaurants are open from morning until midnight and work don’t stop even when the restaurant doors close.
Outsource graphic design services solve this problem by giving you the liberty to recruit multiple freelancers at the same time.
Depending on your budget, you might not be able to afford to have more than 1 full-time graphic designer in house. This can be a problem if you have multiple projects that need to be done in a short amount of time or you have big projects that need extra help from more than just 1 graphic designer.
Through outsourcing, you have the ability to scale the number of graphic designers depending on the number of projects, its complexity, and the amount of time you have to work on it.
When you hire a full time in-house graphic designer, you probably would want them to have diverse graphic design skills so they can handle as many types of designs as possible.
But because you’re not limited to hiring just 1 graphic designer through outsourcing, you can get graphic designers that specialize specifically in the type of project that you’re working on.
You can get graphic designers that specialize in branding to develop your brand identity, like brand guidelines, logos, fonts, color scheme, etc.
You can also get graphic designers that specialize in web design to develop your restaurant’s website.
Maybe you’re looking for graphic designers that specialize in social media content who knows how to optimize content for each social media channel.
Perhaps what you need are graphic designers that specialize in layout design for menus that are tailor-made to your restaurant’s specialties.
There are also graphic designers that specialize in packaging design for your food packaging, take out boxes, cup designs, etc.
The list goes on. The point is that there are graphic designers that specialize in each and every type of restaurant design ideas that you might have.
There are currently lots of existing freelancing platforms out there, where freelancers set up their own profiles complete with their personal information, employment details, work samples, salary expectations, contact details, and many more all in one place.
This makes it easier for employers, like you, to find the right graphic designer that fits the specific project they have in mind. You can also talk to them through the platform to have a better grasp of whether or not they actually fit your needs.
Better yet, there are online on-demand graphic design services, like Graphics Zoo, that do all the work for you. All you need to do is set up an account, choose a monthly or yearly payment plan, and then you can immediately start working with a dedicated team of graphic designers for your restaurant design ideas.
Graphics Zoo can provide your restaurant business some professional graphic design. Send us an email at firstname.lastname@example.org now to get started.