Are you planning to start a new business venture or, have just started operating one?
One of the very first things that you’d need to finalize during the initial period of your new business is the logo design.
A logo is the face of your business.
It helps in creating a unique identity for your business and provides opportunities to establish a brand name.
So, it is imperative that your business logo is on-point, professional, and relatable in order to be successful in achieving its objective.
Now, as the business owner, it is okay for you to think of ways to save expenses; wherever possible.
However, what’s not okay is compromising your brand’s image and identity by attempting DIY logo design for your business.
Yes! There are several logo maker tools available online that may facilitate you to create your own logo design. But, you need to think this through.
There are several strong reasons, especially, for small businesses to avoid DIY logo design. And, if you are one of those, then here is a list of 4 such reasons.
Read them carefully with an open mind and try to comprehend before you actually go ahead with DIY logo design for your business.
One of the main reasons why it is highly advised to outsource graphic design services to professionals is that they know what it takes.
What we mean by this is, a professional designer understands thebasic principles of graphic designing and the elements that are important.
They are the experts of the field in, both, theoretical and practical ways.
For example, you may not understand the importance of using whitespace or a minimalistic approach while making a DIY logo design. But, ask a professional designer and they’ll tell you how crucial these aspects are.
You don’t really want to make a mockery of your new business in the name of creating a custom logo design.
Check out this informative piece of article to understandhow to identify a professional graphic designer.
Versatility is one of the key features of a professional logo design.
When you create a logo for your business, it is used extensively throughout every possible branding and marketing material and channel.
Be it your social media pages or posts, your website, your marketing ads (both offline and online), your business cards, office stationery (letterheads, etc.), and more; your logo is used everywhere.
After all, isn’t that the reason why you need a logo for your business? Of course, it is.
However, when you consider all these options, you realize that every marketing channel requires a logo design of a different dimension.
You cannot use the logo of the same size for your business card and a billboard ad.
And, that’s exactly where the flexibility of your logo design comes into the picture.
When you use a DIY logo design, you cannot use it for several different platforms, which creates a huge bottleneck for your branding and marketing plans.
Color and typography are two of the basic elements of graphic design and, therefore, you simply cannot mess them up.
As mentioned in an earlier discussion, a logo needs to be targeted.
This means, your logo should use colors and font styles which resonated with your target audience in order to get the attention.
Every color has a unique psychological effect on the human mind, and therefore, it is important that you are using the colors which your users can relate to.
For example, if your business is all about fun, frolic, and happiness, it’s better to avoid using colors such as Red, Black, and Blue for your logo design. You can, instead, colors such as Yellow, Green, or Pink.
Check out this article on theimpact of color psychology to understand more.
The same applies to the typography of your logo design.
When you go for a DIY logo design, it is highly likely for you to get carried away and use several different fonts. And, that would only make your logo design all the more cringe-worthy and unattractive.
In general, a maximum of 3 different font styles is recommended for a graphic design project.
However, since a logo design is likely to have less or no text at all, try and stick to only 1 font style; and, that too, must be one of the 3 which you may have listed in your brand style guide.
Not sure what a brand style guide is? Check out this article to know everything about what it is, why your business needs one, and how you can make one.
Do you know what’s scarier and riskier than attempting a DIY logo design? Ending up creating a logo design that is similar to one (or some) of your competitor’(s).
Now, that’s really, really, bad for your business and its overall brand image.
One of the many downsides of using free online tools to create your own logo design is that you have similar icons, colors, fonts, graphics, etc. at your disposal as thousands of others.
And, that makes the possibility of creating a similar logo design, which may already be in use, go higher.
It doesn’t really matter whether a similar-looking logo design is used by someone from the same industry or not. What matters is that you don’t have a unique logo design for your business.
And, no unique logo means, no unique identity. And, therefore, no audience attention.
If all of this sounds scary to you, imagine if you’d have actually gone ahead and used DIY logo design for your business. How do you think that’d have worked out for your business?
Don’t let your business be ruined even before it picks up just because you wanted to save a few pennies.
Remember, a good and strategic investment is one of the prime foundations for a good and long-lasting business.
Getting on-demand graphic design services is the best option to go for when looking to create a professional logo design for your business. And, we are proud to be one of the best in the field.
So, if you are looking to get a unique logo design for your business, we are here to help. Simply, send us an email with your requirements at firstname.lastname@example.org and one of our design experts will get in touch immediately.