For many businesses, especially those operating in the B2C segment, having a properly designed LinkedIn page comes lower in priority; when planning social media marketing strategy. They usually focus more on their FB, Youtube, and Instagram pages.
It is only the businesses operating in the B2B segment that usually pay some heed to their LinkedIn page design.
And, that’s precisely where a lot of brands lose ground to their competitors by tiny margins.
Having a solid business LinkedIn profile is as essential for a B2C company as for a B2B company. Many view LinkedIn only as a site for job hunters and for growing professional network. However, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships.
Today, in this blog, we’ll discuss some of the most important reasons why business LinkedIn page design matters and how can you design one professionally.
So, why is it important to focus on a business LinkedIn page design?
While, there are several crucial reasons for brands to focus on their LinkedIn profile aesthetics, here are a few prominent reasons to get custom LinkedIn page design;
It helps with SERP
SERP, a.k.a, Search Engine Ranking Pages signifies where your business stands on Google search ranking.
Whenever someone performs a Google search of your company, your business’s LinkedIn profile might be one of the top results; since it is preferred more by Google over your website pages.
This clearly tells us that, if the information on your company LinkedIn page fails to deliver the best first impression, it’s likely that no one will be interested in visiting your website.
Makes it easier to share relevant content
Having a LinkedIn page allows you to share relevant content and information updates with your target audience.
Your aim should be to publish authentic and relevant posts to encourage viral likes, shares, and comments. Posts that feel like spam will not get shared and, in fact, could result in your business losing followers.
By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence through effective word of mouth marketing.
You can introduce new products or services your company developed and explain how they will help customers to achieve their professional goals and meet their business needs. You can also provide links to your website to enable readers to easily find more information and convert your website visitor traffic into warm business leads.
It has been noticed that companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates; and 20% of followers are typically reached with one status update.
Helps make stronger networks
Not everyone likes to attend business seminars and conferences but, that doesn’t mean you should not strive to strengthen your network. LinkedIn is one platform that helps such business owners to make strong virtual networks.
And, this is important why? You may ask!
Well, at the end of the day, LinkedIn is platform for professionals to find suitable opportunities. Having a strong professional network allows you to find the right candidate for your business who can add value to your operations.
Can keep a tab on competition and latest trends
LinkedIn is also an important platform to stay updated with latest trends in your field. You'll find news updates from your connections, your groups, and your company. It's both fun and wise to keep tabs on industry trends and reports.
Additionally, by visiting the company pages of your closest competitors you can easily keep a check on the latest updates in your industry and track what your competition has accomplished.
This will allow you to avoid doing something that your competitor is already doing.
So how exactly to create an effective business LinkedIn page design?
Honestly, it’s no rocket science to design your own custom business LinkedIn page. Simply follow these steps;
Begin with your logo and cover image
A logo is arguably the most important element for a brand’s identity. And, therefore, when working on your company LinkedIn page design, you should begin with the use and placement of your business logo.
When people look up your business, the company logo will be one of the first things they’ll see. So, it is imperative that you have a clear logo placed in your page design.
With regards to the cover image, clean and colorful imagery is your best bet on LinkedIn. You can consider using the same image as the one on your website’s homepage.
But, in any circumstances, don’t use stock photos and any other generic snapshots.
If you want to use something different, then maybe pick a picture that displays your staff, company lobby, or a client using your product.
Any brand with an image and logo can get six times more exposure than those without these details.
Have a clear description
This is the part where you use all the relevant information about your firm that can be useful for the audience.
While writing the description for your ‘About Us’ page, make sure you are making the content SEO-friendly and using a good dose of industry terminology (words that clients will be typing in the search bar).
If you don’t know how to go about drafting this section, then look at what already exists on your company’s homepage section with all the SEO properties. Using appropriate keywords will make your company easier to find on LinkedIn.
Remember, this is the place for where you explain the audience what your company is about, what you offer, and what makes your company unique. Don’t struggle to sell in your description.
Add a clear CTA
One of the main objectives for creating a business LinkedIn page design is to have a long and strong funnel of potential customers; who could eventually convert. And, on social media platforms, this funnel is usually signified through the list of your page followers.
So, it is essential that you have your “Follow Us” button placed appropriately where the visitors can easily find it and click on it.
This way, your prospects will hang around, read your posts, or view images and maybe get converted into quality leads.
Create a showcase page
This one is an optional step and you can use it to further enhance your efforts in ensuring strong audience engagement.
Showcase pages are free custom pages that you create to target a particular market. A showcase page can allow you to promote a specific service or product for improved engagement.
So, let’s say you run a healthcare and fitness business, and offer online yoga session as one of the services. Now, while you can create a main LinkedIn page for your business, you can create a dedicated Showcase page only for those who are interested in Yoga.
Similarly, you can have different showcase pages for different services to cater to a more targeted audience.
Unlike the company page, a custom page gives you more space so you explain a product in detail (perhaps through imagery) and capture the attention of LinkedIn users. This page can also link to a company page or other showcase pages.
LinkedIn is full of potential users that can be converted into useful leads, but to do that, your company must have a powerful LinkedIn page design. If your profile is complete, the description is well optimized, and you have used proper promotional techniques, it will be far easier to lure visitors to your website.
If you are looking for professional support with your LinkedIn page design, we can help. Simply write to us with your requirements at firstname.lastname@example.org