The importance of having a professionally designed logo for any business setup is a well-known fact. However, there are several unknown logo design facts that are not simply intriguing but, will change the way you think about logo designing.
What are these facts? Let’s take a look.
1. The logo design service industry is estimated to be around $3 billion in the US alone.
2. Symantec is known to have the costliest logo design done at the cost of $1,280,000,000. Yes, that’s one billion, two hundred and eighty million dollars.
3. You can get a DIY logo at a cost as low as $5 that can be designed under 15 minutes but, with no guarantee of quality.
Check out this article to understandwhy you should not go for DIY logo designs for your business.
4.One of the most famous movie studios, Universal Studios, has got its logo redesigned 12 times since its inception in 1914.
5. Amazon, Google, Apple, Microsoft, and Samsung are the top 5 ranked logo designs of 2020*.
6. Blue is the most popular and highly used color in a logo design; with nearly 40% of fortune 500 companies using the color blue.
7. The human brain can process images 60,000X faster than words. This is why most businesses select visual branded logos.
8. The famous Belgian brewer, Stella Artois’s logo is perhaps the oldest logo still in use today. It was made in 1366.
9. 67% of small businesses are ready to spend$500 for a logo design (while 18% would pay up to $1000).
10. The average starting price of a professional logo design is $200.
11. Consumers need around 5-7 impressions before they recognize a business logo.
12. A colored logo design can help achieve an 80% increase in brand recognition.
13. It is not advised to go beyond a limit of 2 color shades for a logo. And, that’s why 85% of the leading brands’ designs only use mono or two color tones.
14. The combination type logo design is the most used logo design type with over 60% of fortune 500 companies applying.
15. The first digital logo trend started in 1951 with the CBS TV logo, which was created deliberately for a screen appearance.
Check out this article to know thehistory and evolution of logo design.
16. Shell, the now-famous petroleum giant, was initially a trading firm that marketed old oriental seashells to the West. Its iconic logo takes inspiration from its first line of business.
17. In 1957, the two most popular fonts for logo, Helvetica and Univers were created.
18. FedEx’s logo design has won over 40 awards for its logo.
19. Colored ads attract attention 42% more versus similar ads in black and white.
Check out this blog to understand theimpact of color psychology in branding and marketing.
20. Metro-Goldwyn-Mayer (MGM) has used a total of 7 different lions in their film logos since their establishment in 1924.
21. The first abstract logo was made in the 1870s. It was the Bass logo with a red triangle.
22. In 1998, the first multi-colored Google logo was designed by Sergey Brin using a free tool, GIMP.
23. 95% of the top 100 brands use only one or two colors in their logo.
24. Before 1940, global brewer Carlsberg used the Swastika symbol in their logo.
25. $15 was the price of the first Twitter logo and the bird was taken from iStockphoto.
26. 27,000 entries were received when Toyota crowdsourced its first logo in 1936.
27. Dominos’ founder Tom Monaghan initially had the idea to add a dot for every store that opens. Had this idea been applied in reality, there would have been 10,000 dots instead of the 3 that are currently there on the logo.
28. 91% of consumers would rather purchase something from an authentic brand; which means, having a strong logo design.
29. Levi's first used its logo design in 1886 as a way to grow its market share.
30. The Yellow arrow in Amazon’s logo is NOT just a smile. It indicates that Amazon just sells everything, from A to Z.
Check out more suchfamous brand logos with hidden messages in this article.
Take some time to let all that information sink in.
The intention behind sharing all these logo design facts and statistics was to make you realize why it is important to outsource graphic design services to professional agencies.
In order to create a brand value for your business, it is important that it looks professional on the public forum. And, it all starts with your business logo.