As Don Draper, the infamous alcoholic creative director from the hit TV show Mad Men, would say, “Success is related to standing out, not fitting in.” Coming from someone who loves to drink, he made a pretty solid point—especially when we’re talking about making successful beer brands.
In order to make any brand successful, we must know how to beat our competitors by standing out. And what better way to immediately draw people in than good visuals?
This is where the role of graphic design comes in.
Like beer, we certainly don’t want our beer brand design to be plain, flat, and lukewarm.
Graphic design keeps the brand just the way we like our beer: refreshing, cool, flavorful, and delicious.
And just like how beer tastes, the way we perceive graphic design is also subjective. It adds to the overall experience of drinking beer, making it more memorable and pleasurable.
Graphic design can be an effective tool to tell your beer brand’s story and help show what the beer you’re selling tastes like, even at first glance.
In this article, we’ll tell you how important graphic design’s role is in making your beer brand successful. We’ll cover the many ways graphic design can help your business, from branding design, packaging design, marketing design, to design trends.
Graphic design can help your beer brand develop its own identity through branding design. Brand identity gives your brand a certain distinct personality that makes a good and lasting impression on consumers.
Developing brand identity for your beer brand requires a thorough understanding of your beer business’s place in the industry. This means you need to have extensive knowledge of your own company, your target market, and even your competitors.
One of the many ways of giving your beer brand its own brand identity is by developing its own logo.
A good logo gives you an opportunity to shine and stand out from others and, more importantly, from your competitors. It gives consumers an idea of what you are, what you offer, and why they should pick you from the rest.
For a more in-depth article about the different types of logos, read this article: 10 Types of Logos and How to Use Them.
Through brand identity, you can show your consumers what makes your beer unique and special and use them to your advantage. You can tell your beer brand’s story through graphic design by incorporating the brand’s cultural influences. origin, history, values, ingredients, flavor and taste, and so much more.
Graphic design’s use of typography, imagery, illustrations, vector graphics, colors, and layout can evoke emotions from your consumers that make them connect to your beer brand, making your brand more memorable and recognizable.
After developing your beer brand’s own brand identity, the next role of graphic design in making your beer brand successful is making an effective packaging design.
When selling beer, it’s important to develop well-designed bottles, cans, boxes, kegs, etc. to appeal to your consumers.
The article The Principles of Packaging Design - Design Guide explains well the things that graphic designers consider when making packaging design. To give you an idea, here are the principles listed in the article:
After developing a well-designed packaging design for your beer brand, you may want to consider developing multiple iterations of the packaging design to keep your beer brand interesting and appeal to a wider audience.
You can do this by designing packaging designs like flagship, seasonal, specialty, and variants. As mentioned earlier, this method helps your beer brand be successful by being original and different.
Now that you’ve developed your brand identity and packaging design for your beer brand, it’s now important to let consumers know about your beer by reaching them through marketing.
Graphic design is a major key player in marketing design and it can be used in so many different ways:
Your beer brand won’t be successful by selling it alone. Graphic design helps your beer brand be more successful by putting it out into the world through marketing design, building brand awareness.
Lastly, to be successful, your beer brand needs to constantly innovate itself in order to keep up with the times and not be left behind by your competitors.
Graphic design helps your beer brand solve this problem through the ever-changing design trends.
If you’re interested to know some of the new packaging design trends that will come out in the next year, you can read the article 8 New Packaging Design Trends You Can Expect in 2021 to keep your beer brand ahead of its design game.
Using graphic design in your beer brand can be fun and exciting, but it also can be pretty challenging. But if you keep making your beer brand refreshing, it will certainly leave beer drinkers thirsty for more.
So, do you want to get started using graphic design to make your beer brand successful? Then Graphics Zoo’s graphic designers are the right people for you. Send us an email at firstname.lastname@example.org.