Crowdfunding helps start projects, ideas, businesses, organizations, boost advocacies, and save lives. It’s no wonder crowdfunding businesses are rising.
The term “crowdfunding” comes from the words crowd and funding, meaning gathering a huge amount of people—investors or ordinary donors—to raise funds to launch businesses, projects, and many more through the internet. In fact, numerous startups and organizations got their kick start through crowdfunding!
Making a crowdfunding website can be a way to fulfill your own goals or other people’s objectives. It invites collaboration for a common goal: to contribute to a cause or invest in an idea.
You might even have or planning to have a crowdfunding website yourself, may it be for business, non-profit, or personal reasons. But how do you make your crowdfunding website design attractive so more people can contribute?
In this article, we’ll discuss the factors that will make any crowdfunding website design look great for any fundraising project. Whether you want to turn your crowdfunding platform into a business, non-profit, or just your own personal fundraising platform, these tips may very well still apply to your needs.
Making your own crowdfunding website design might mean you’ll be starting from scratch, but making your own website design lets you get to know more about the entire web development process, and maybe even pick up some marketing skills along the way too. As a helpful guide, we’ve listed each step that you need to take to make your own crowdfunding website design.
Market research involves getting to know the industry and the crowdfunding market itself. This gives you an idea of how these businesses work and gives you an edge even when you’re just starting out.
Business models are based on loans, donations, rewards, or investments. It’s important to know which type of crowdfunding business model will best suit your and your target market’s interests before you start making it.
Along with market research, getting to know the crowdfunding market comes with knowing its players and the way they play the crowdfunding game. Doing competitor analysis gives you an idea of other crowdfunding platforms’ strengths and weaknesses so you can find a spot for the opportunity and a warning for potential threats.
To give you an idea of where to look, here are 4 of the top crowdfunding platforms in the market right now:
You can look at each of your competitors and see how they design their websites.
From the layout, color scheme, fonts, imagery, and much more, you can learn from their strategies and be inspired or spot problems so you can avoid them during the design process.
Knowing your target market means knowing who will be the main users of your crowdfunding website. This involves learning their demographic information such as age, gender, nationality, and social status among others.
This results in a crowdfunding website design that’s tailor-fit to your target market. Giving a human-centric and user-friendly experience to the people who will be using your website the most.
The next step is knowing your crowdfunding venture’s goals. After learning about your target market you can now determine the scope of your crowdfunding project.
Your crowdfunding project can cater to a broad type of fundraiser. This type of crowdfunding service enables users to raise funds for any type of entity, business, organization, or project.
On the other hand, your crowdfunding project can cater to a specific type of fundraiser. This type of crowdfunding service enables users to raise funds for a specific category such as artists, entrepreneurs, academics, and so much more.
Knowing the scope of your marketing goals gives you a clear vision of how to design your crowdfunding website.
If, for example, it’s your goal to market a crowdfunding website to environmentalists and nature lovers, then nature photography and green color schemes are ideal to use to appeal to their tastes.
You also need to measure your crowdfunding website design’s success by setting a goal. This can be done by determining KPIs and using user analytics to know if your website design performs well to your market.
To make your crowdfunding website design attractive, you need to give your crowdfunding business its own voice, image, personality, and identity. And this can be done by giving your crowdfunding business its own brand identity.
A unique brand identity makes your website more attractive because it is the visual aspect of your business. This may come in the form of a logo, color scheme, font styles, imagery, etc.
The branding you’ll create will represent your crowdfunding business. This makes it more important to establish a well-designed brand to appeal to your market even more.
Now let’s get to designing your crowdfunding website to make it attractive! To give you an idea of some of the factors that you need to consider when designing a website, here’s a related article that helps you know the things that you need to consider to make an absolutely attractive website design: How to measure the quality of your Website Design.
To sum up the article, these are the 4 things you need to consider to give your website design a great quality:
Aside from these factors, you should also know the features that you need to integrate into your crowdfunding website design so you know where to place them in the design process.
Things like search, categorizations, forms, CTA, progress, sharing feature, commenting feature, messaging, secure payment process, goals, deadlines, denominations, and many more.
You also need to ensure easy navigation for your users by making a user-friendly website design. It needs to be simple and clear enough for even the most clueless user (unlike those other websites that put lots of design elements to grab your attention).
Intuitive design is also important when it comes to designing crowdfunding websites. You need to know how users use and experience your website and ensure that it’s seamless and pleasurable.
You should also make your website design able to adapt to different mediums through web design responsiveness. Making your website responsive enables users to access your website through different mediums, encouraging more people to use it.
There are also website design trends that you can follow or at least take inspiration from to make your crowdfunding website design more attractive. This article lists the website design trends in detail that will emerge in the next year: Essential Website Design Trends to Look Forward to in 2021.
It’s also important to build a sense of trust among your users because they will spend some of their hard-earned money on your crowdfunding website. You can build a sense of trust among your users by putting the following features:
Lastly, crowdfunding website designs don’t have to be serious, they can be inspiring and engaging so people are more encouraged to collaborate and participate. You can evoke some sense of inspiration to your users by using uplifting cover images, light and soft colors, and readable fonts.
After designing your crowdfunding website, you should let it out to the world by marketing and advertising it. This can be done in different ways:
After all is said and done, it’s still also important to use data and analytics to measure your crowdfunding website design’s performance. This is so you know what areas you’re succeeding in and what areas you need to work on.
Coming up with a crowdfunding website design can be difficult. But Graphics Zoo’s team of talented designers can help you reach your crowdfunding website design goals towards success.
Send us an email at firstname.lastname@example.org.