How to Measure The Quality of Your Website Design?

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by Graphicszoo 15+ days ago 5 mins read

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As this generation’s digital natives, we come across many different websites, but what does a “perfectly” designed website actually look like? 

In general, a design is mainly hinged on technicalities and objectivity, striving to reach a certain level of visual “perfection”. In reality, nothing is ever perfect, but what we can do is to do our best to make our website designs be the best that they can be.

To do this, we have to regularly check our own website designs and evaluate if its design quality is good enough. To evaluate, we need to measure website design in many different aspects that contribute to its overall effectiveness.

A good website design quality doesn’t simply mean it looks beautiful. Good website design quality means it’s effective to the users and to your business’s objectives and goals.

In this article, we’ll list down the things you need to look for to measure the quality of your website design. Though achieving everything on this list is ideal, we know that some circumstances won’t make them realistic to achieve.

So instead of strictly following each factor listed in this article, let this article simply be a guide on the things you need to consider to improve your website design as you go along.


 

Function

Everything we do, especially when it comes to business endeavors, needs to have a function. Function needs a solid strategy to reach a certain goal and do its purpose.

To make your website design functional, the very first thing you need to look into is that it needs to meet your business’s needs before anything else. Users should know enough information on

  • Who are you? What is your company about?
  • What is the website for?
  • What do you want people to use it for?
  • What products or services does it offer?

For example, if you’re an e-commerce site, you should put enough information in your website design to encourage consumers to buy, driving sales to your business.

Knowing exactly your website’s function—its strategy, goals, purpose—will be the foundation of the entire design process of your website. This will make your website an important tool for your business to work for you and your business’s success.


 

Usability

After setting your website’s functionality (strategy, goals, and purpose) clear, you now need to make its design usable enough so that people can do certain actions to accomplish your website’s goals.

To make your website design usable, these are the following things that you need to consider:

  1. Navigability
  • Your website design should be easy to navigate.
  • This can be done by using these components properly: layout, menu, navbar, drop-down menu, pagination, search bar, labels, buttons, hyperlinks, visual and information hierarchy
  • User navigation should be smooth, easy, and simple. Everything necessary is visible and within the user’s reach.
  • If your website design’s navigability fails, your users will end up lost and confused, making it unlikely for them to use your website again.
  1. Accessibility
  • Your website design should be accessible to a broad type of users, if not all.
  • Accessibility also means making your website design user friendly and easy to use even for people with mental, physical, or age limitations.
  1. Clarity
  • Your website’s functionality should be clear to use even for first-time users.
  • Users should know at first glance what your website design is about, what they need to do, and where they should go.
  1. Readability
  • The majority of all website content is text. Web content hugely relies on text and if it’s not readable enough, it will render your website design useless.
  • That’s why it’s important to make your website readable enough by using clear and simple fonts, font colors that contrast or stand out from its background, large enough font sizes, and paragraphs are broken down to short, easy to digest sentences.

For more information about how web fonts affect user experience, check out this related article: Reasons Why Web Fonts are Important for User Experience 

  1. Speed
  • All of your website design’s assets should be optimized and in small file sizes to make your website load faster.
  • Faster loading websites improve user experience and encourage them to interact more. Slower loading websites tend to make users bored, making them leave the website.


 

Content

Even if your website has a function and it’s usable, users still won’t use your website if they can’t connect with it. 

The content they see on your website should be informative, useful, and relevant to their needs. You have to keep in mind that they have to take something new with them after they use your website.

Great content also makes you an expert in your field. This makes your users trust your website more, making them more likely to visit your website again in the future.

Other than being an expert with technicalities, you can also use persuasion to entice users to achieve your website’s goals. Using creativity and persuasiveness in your content through well-crafted copywriting encourages users to do exactly what you want them to do to your website, making it more effective!

Another thing to consider when making content is making sure that it has Search Engine Optimization (SEO) principles applied to it.

This improves your website’s search rankings, making it easier to find online and on search engines. More visibility, more visitors!

On the other hand, visual content, more than its mere aesthetic purpose, should also be a supplementary or an alternative source of information. Clear, easy to understand, and helps convey important information.

At its core, content should convey your website’s main message effectively. Having effective content makes your website more human and makes users connect to and trust it more, making them return to your website more frequently.


 

Aesthetics

Aesthetics is generally known as a subject that deals with art and beauty. Basically. it’s about how we perceive and appreciate things that look good. And because art and beauty are both essentially tied to design, aesthetics plays a huge role in the process of developing great website designs as well.

Related read: Importance of Aesthetics in Graphic Design and Why Your Business Needs It

Through aesthetics, your website design can achieve several advantages:

  • It aligns with your visual brand identity
  • It instantly sets the tone for your website at first glance
  • It gives your users the right impression
  • It appeals to your target market
  • It gives your website a personality
  • It captures their attention
  • It influences their mood
  • It provides visual consistency

All of these reasons play a role in encouraging them to follow your website’s objectives and calls to action.

Aesthetics is also a good measure of the quality of your website design because it complements and enhances everything else in your website, from its functions, usability, and to its content. This can be done by making use of color, fonts and typography, shapes, lines, graphics, imagery (photographs and illustrations), texture, and so on.

If you want to read more about website design trends, read this related article: Essential Website Design Trends to Look Forward to in 2021



 

In conclusion

After scrolling through this list, how does your website match up? If it’s not a perfect match, it’s nothing to be worried about. This article only helps you find the gaps and problems in your website design that needs to be solved and think of solutions to improve it and make it even more effective!

Graphics Zoo’s designers know how to make great website designs that work for your brand. Send us a message at support@graphicszoo.com.