In one of our articles on feedback form design, we had explained why it is important for businesses to focus on their customer review pages and testimonial page design.
Now, of course, for a potential user or consumer to choose your service, the trust factor comes into play greatly. And, testimonials can play a big part in helping you earn that trust.
Most prospective customers who are unfamiliar with your products or services will want to confirm that your company is the right fit before hiring or buying from you.
And, so, we bring you some very useful and recommended testimonial design best practices to follow that can help you gain more new customers.
Make sure to use visuals in your testimonial page design
Visuals are an important part of any comprehensive UX design plan. When you incorporate great visuals in the form of images and videos to your testimonial page, instead of just text, it helps in making a tremendous difference in terms of engagement and conversion rate.
For instance, studies show that 42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.
So adding videos and other visual content to your client testimonials page will no doubt make your reviews more compelling, thereby making them more likely to convert.
Use only REAL customer reviews and testimonials
This is possibly the most crucial testimonial page design tip that every business must adhere to.
Using fake or made up customer reviews may help you fill up your page but, it will definitely tarnish your brand reputation for ever.
Several small businesses tend to incline towards using fake testimonials since they haven’t done much projects and, therefore, doesn’t have a healthy list of consumers to provide feedback.
However, in doing so, they put their brand reputation on line. Made up reviews have the potential to strip you of all credibility and cause more harm than good to your brand’s identity.
Sometimes, the customers may provide a feedback but don’t wish to share their names. In such cases, you can simply just use their initials instead, rather than making up a name.
Make your testimonial page design mobile responsive
In this mobile age, it is imperative for businesses to have a mobile-friendly website; let alone just a mobile responsive page design.
With more than 48% of all website traffic coming from the mobile device (and is expected to grow in coming years), not having a responsive testimonial page design will theoretically mean that as much as 50% of visitors won’t be able to access it. That’s a pretty substantial loss!
You can, also, consider using AMPs (Accelerated Mobile Pages) for your testimonial page design, which are sites specifically designed for mobile.
Plan their placement strategically
The placement of the testimonial page on your website is another very crucial part of the overall UX design strategy. It is recommended to choose the optimum place on your website to include your customer testimonials.
If you are a small business, or startup, placing your testimonial designs on the homepage is possibly a smarter option as it will help to capture the attention of your website visitors and inspire trust immediately.
Numbers, percentages, and statistics have an interesting way of attracting attention by standing out from the crowded piece of text.
So, instead of sticking with something like, “Mr. ABC shares his thoughts on our product.”, you can go with something like, “Mr. ABC shares how he was able to achieve 70% higher ROI with our services.”
Here, the second headline is clearly providing a measurable result of an action which provides an extra weight to the testimonial.
You don’t really have to use numbers in all the headlines; instead mix it up with the core benefit of your product. The idea is to highlight the core benefit that the consumers can expect. This will boost conversions significantly.
Keep it simple and easy to read
Along with all these testimonial page design best practices, at the end of it all, it is also important to ensure that you are not going overboard with the length of the testimonials.
The whole point is that the testimonial gives the user the social proof they need while keeping it as short and sweet as possible.
This also allows you to have a neater design with enough whitespace.
White space is an important design aspect that you can’t ignore. It improves readability and improves comprehension by 20% and helps develop clear relationships between different elements on your testimonial page.
A testimonial page design without enough white space will appear cluttered and will look messy.
Looking to get your own custom testimonial page design for your website? We can help!
Get in touch with us at email@example.com; today.