It is important to understand that even in this digital age, a business card is worth more than just a piece of paper that carries your business name and address.
It carries a perception about your business and your brand, and if not designed well, can tarnish your brand’s image.
Therefore, creating an effective business card design for your firm is very important, and that requires firms, especially, small businesses and startups to invest in professional graphic design services.
When choosing the right business card design for your company, there are many features and characteristics to keep in mind. These characteristics and traits not only make for a unique business card design but, also an effective business card that doesn’t simply get thrown away or shelved.
In this blog, we’ll discuss some of such important characteristics and traits of an effective business card design that you should look out for when designing your own business card.
Finishing and color of the business card design
Color is one of the basic elements in graphic design. So, it is imperative that color would play a huge role in defining the traits of an effective business card design.
Colors play a psychological role in establishing an image for the viewers by depicting the type and nature of your business.
For example, if you are into the education business, then plain colors will be ideal; such as white, ivory, or pale gray. For an artistic business, you can choose a mixed color theme that shows your confidence and skill; and so on.
Secondly, the finishing of your card also plays an important role in attracting your customers. Matte finish is a type of cardstock that you can write on easily. If you find yourself needing to add notes to your business cards often, the matte finish will be a perfect option.
Then you have the option to go for a glossy finish which is great for cards that have flashy, graphic-filled designs. The gloss helps to enhance the colors and designs to make them pop.
Premium laminate is an upgradable option that gives business cards a high-end finish. The result is a more professional, thicker, and durable card.
In the end, it depends upon your budget and ideal design whether you like matte, glossy, or textured, depending upon your type of business.
The overall design layout
In order to have an effective business card design, businesses should try and go the minimalistic way. Having a minimalistic design layout will allow you to have all your basic elements (text, color, finish, image, etc.) come across clear and comprehensively.
Arrangement of text, color, finish, imagery, and readability should come together without feeling patched together. If one element of your business card mix calls too much attention to itself, you will not be able to achieve the objective of designing a custom business card.
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The typography used in the design
Typography is another very important characteristic to keep in mind for designing an effective business card.
Now, when we talk about the typography, it largely includes two things;
In terms of the layout, it is important that you give time and thought to the text you use on your business card. You will have to arrange the information in a logical and convenient way to make it easy for customers to use. Adding too much information will force you to use a smaller font, which will quickly make it harder to read. Just a few tags word to suggest your product or services and contact information are all you need.
With regards to the font style, there are a number of choices for you to pick from. And, so it is important to be wise about it. To make it easier, simply follow the rule of picking the more sophisticated and professional-looking font style.
Fonts that are distorted or fancy-looking (or those which are very small) are not apt for a business card design.
The inclusion of company logo
A logo is arguably the most important element of a brand’s identity that makes it a default trait for an effective business card design.
In fact, it is on the basis of your business logo that you can decide other characteristics of your design; such as, color, font style, layout, etc.
In terms of its placement on your card design, the logo can take up half of a one-sided card, and the entire side of a two-sided card.
The print material
When it comes to professional graphic designing, you must avoid DIY method for your business designs.
Of course, you could print your own business cards at home on your inkjet printer with perforated business card paper. However, that can impact your brand’s image drastically. Therefore, it is recommended that you consider professional printing instead.
You may be able to save a moderate amount of money and update your information easily if you print them yourself, but the impact of handing over a homemade business card isn’t the same as cards that are printed professionally.
There are many characteristics and features to consider when creating a business card that will suit your business needs and bring in customers. These were some of the traits of an effective business card design that you should adhere to.
For more information on custom business card designs, get in touch with us today at email@example.com